Zhejiang Mechanical Electricity Limited Company, a subsidiary of the Zhou Shen Group, is making waves at the Guangdong market with its latest advancements in embroidery and CNC machinery. Johnny, the sales manager in the company’s overseas department, shared insights into their impressive 19-year journey and their commitment to innovation and quality.
“Founded in 2005, our company has accumulated extensive experience in producing embroidery machines,” Johnny explained. “We offer a comprehensive service from design, research and development, to manufacturing and sales. This one-stop approach ensures that we maintain high standards across the board.” The company boasts several certifications, including ISO 9001 for quality management and the CE certificate, as well as accolades like the Zhejiang Famous Brand Certificate.
With a workforce of over 200 employees, including more than 30 senior engineers, Zhejiang Mechanical Electricity is well-equipped to advance its technology. Johnny highlighted their latest model, the MRN embroidery machine, which reaches speeds of up to 1,800 RPM—significantly faster than the industry standard of 1,200 RPM. This high-speed capability, combined with a precision handraff and driver system, enables superior embroidery quality.
“Our machines are built from the ground up, starting with the body, which is crucial for overall quality,” Johnny noted. “We manufacture key components like the anthro graph and driver system in-house, allowing us to maintain strict quality control. Our QC department rigorously checks all parts before assembly to ensure top-notch performance.”
Zhejiang Mechanical Electricity also excels in customer support, providing professional assistance through agents and leveraging modern communication tools like WeChat and WhatsApp for real-time problem-solving. “Our agents and engineers work closely with customers to address any issues promptly, ensuring reliable and efficient service,” Johnny said.
Despite fierce competition in the embroidery machine market, particularly in their home base of Zhuji City, known as the “hometown of embroidery machines,” Zhejiang Mechanical Electricity is determined to stay ahead. “We invest heavily in R&D, hiring top engineers and continuously improving our machines,” Johnny explained. “Each year, we allocate significant funds to enhance our technology and remain competitive.”
One area of growth for the company is the DIY market for personalized embroidery. Since 2019, they have expanded their product line to include single-head embroidery machines tailored for small businesses and individual customers. “Customers want unique, customized designs for items like T-shirts, and our single-head machines allow them to create personal logos and slogans,” Johnny shared.
Looking ahead, Zhejiang Mechanical Electricity plans to boost production capacity to meet increasing demand. “We are building a new workshop and hiring more workers to reduce delivery times, which are currently stretched to four months,” Johnny stated. “Additionally, we will continue to invest in new technology to ensure we are not surpassed by the market.”
The company’s participation in the Guangdong exhibition, now in its fourth year, has been met with positive feedback. “This exhibition is ideal for the Guangdong market and surrounding areas,” Johnny said. “Our presence here strengthens customer confidence in our brand and showcases our commitment to bringing new technology to the market.”
As Zhejiang Mechanical Electricity looks to the future, their dedication to quality, innovation, and customer satisfaction positions them as a leader in the industry, ready to meet the evolving demands of the global market.
