By Behnam Ghasemi, Editor-in-Chief
The digital decoration and embroidery machinery sector is undergoing a rapid evolution, moving away from simple flat production toward high-value, highly versatile multi-functional systems. At the International Textile Machinery Exhibition, Kohan Textile Journal caught up with Chen Zhengbin, Chairman of Dongguan Baolun Computerized Embroidery Machinery, to discuss their 15-year history with the exhibition, their revolutionary 8-in-1 technology, and how the “Created in China” philosophy is reshaping the global textile landscape.
Kohan Textile Journal : Thank you very much for your time, Mr. Chen. To begin, why does Baolun participate so consistently in this exhibition every year, and what has your journey been like?
Chen Zhengbin: Baolun has been participating in this exhibition for 15 years. We have been joining since the very first edition of this show, and we were actually the very first embroidery machinery manufacturer to participate in it.
Over the years, we have seen the organizers work incredibly hard, traveling all over the world to promote the show and bring in diverse, international crowds. You can see the fruits of that labor on the show floor today. In the past, embroidery participation was limited, but this year the down floor and first floor are packed with more than 40 new entries. It is the biggest exhibition we’ve seen yet with the highest level of embroidery participation. Simply put, we believe in this exhibition’s power and the benefits it brings to our industry.
Kohan Textile Journal : Baolun is showcasing some highly advanced technology here. What are the key innovations you are presenting to the global market for 2026?
Chen Zhengbin: We are incredibly excited to introduce our latest 8-in-1 technology, which is a global first and the newest technology of its kind in the world. We have integrated all the major textile decoration and embroidery techniques into a single machine. This machine allows our customers to fulfill virtually any aesthetic concept they can dream up.
The 8-in-1 system seamlessly combines Flat, Chenille, Pencil, Beads, Sequin, Cording, Laser, and Simple Chenille all in one single machine. The global market demand is shifting dynamically toward special, high-value customized machinery rather than just basic flat embroidery.
Kohan Textile Journal : You also introduced a high-precision model at your booth. What are the engineering specifics behind that machine?
Chen Zhengbin: Yes, we are also showcasing our super-high-precision model, the PK L-U. By tightly combining advanced software with custom mechanical systems, this machine achieves a remarkable precision of 0.01 mm. Visitors can inspect the fine details of our small logos and finishing work at the booth to see exactly how precise Chinese manufacturing has become. Chinese textile technology has matured to a first-tier, world-class standard.
Kohan Textile Journal: That brings up a great point. Chinese machinery used to be viewed as merely duplicating Western design. How did Chinese brands achieve this massive shift from copying to creating original technology?
Chen Zhengbin: Exactly, brother. The first major factor is a clear signal from the Chinese government. There has been a powerful mandate pushing our industries to transition from simple manufacturing to smart creating. The government supports Chinese firms with benefits and frameworks specifically tailored for original creation.
Secondly, China’s supply chain is highly mature. This acts as a natural advantage; whatever original design we want to achieve, we have the immediate ecosystem to build a reliable, mature product quickly. Fifteen years ago, factories only thought about mass production volume. Today, because of this mindset shift, we are focusing on “China Creation”. Brands are becoming much more conscious of their long-term brand equity and original engineering.
Revolutionizing Embroidery with the World’s First 8-in-1 Technology
Kohan Textile Journal: We are seeing a lot of buzz around AI and smart camera systems at this exhibition. What is your vision for the future of AI in the embroidery sector, and where is it most practical?
Chen Zhengbin: AI is absolutely the trending topic right now, but we have to look at it realistically based on the machine type. For large industrial multi-head machines, features like full voice control can actually introduce safety hazards. These are massive, heavy machines; if voice commands are misheard or easily manipulated, it could lead to accidental injuries on the production floor.
Where AI will truly revolutionize our sector is in single-head machines destined for home and family use rather than industrial plants. My vision for the near future is a dedicated smartphone app linked to the single-head machine. A user can simply take a photo of something beautiful they encounter in real life, and the integrated AI will automatically convert that photo into a clean, ready-to-stitch embroidery pattern. That is the most exciting, high-value innovation I want us to achieve next.
Kohan Textile Journal: Thank you, Mr. Chen, for sharing your time and these brilliant technological insights with our readers.
Chen Zhengbin: Thank you very much! It was my pleasure.
