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Embroidery Innovation and Market Expansion: Insights from Mr. Adam Liu

Interview with Mr. Adam Liu /Sales Manager – Asia Region at Ricoma

Ricoma’s Global Presence and Innovation

Ricoma is a world-class embroidery machine manufacturer with a factory in China and headquarters in Miami. We have branches in Los Angeles and Frankfurt, Germany, making us a global leader in textile embroidery machinery for both industrial and home scales. Our focus is on providing comprehensive solutions to our customers, ensuring they receive all their needs from a single, reliable source.

Trends and Market Potential

We are dedicated to making our machines smaller, user-friendly, and high-speed to increase production efficiency. For new businesses, we offer affordable and stable single-head, two-head, or four-head machines, helping them start and grow their ventures. As they succeed, they can transition to our industrial machines to further boost their productivity.

Turkey is a significant market due to many European factories moving there, making it ideal for both commercial and industrial machines. North Africa, with its low labor costs, also holds vast potential. We have a distributor in Turkey and plans for the European market, leveraging local partnerships to enhance customer service.

Our digital platform connects customers, allowing them to share orders, designs, and creativity online. We offer high-end digitalizing models for those seeking advanced technology and cost-friendly solutions for budget-conscious customers. Exhibitions are crucial for us, providing opportunities to showcase our innovations and stay competitive in the industry.

 

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