Japan Pavilion at Intertextile

Intertextile Pavilion to have focus on ladies wear

Around 1,000 exhibitors will participate at Intertextile Pavilion Shenzhen 2018 during July 5-7 in China’s fashion industry capital. The show will have special focus on ladies wear with a wide range of premium ladies wear fabrics, lingerie and swimwear fabrics, printed fabrics, and accessories being displayed. There will be three domestic pavilions.

This year’s fair will expand by one hall, bringing the total to four, to accommodate the around 280 extra exhibitors expected to take part.

“Intertextile Pavilion Shenzhen has solidified itself as the go-to platform for the Chinese ladieswear sector due to its location in the country’s fashion industry capital, while it is being increasingly used by suppliers from around Asia, in particular Japan, Korea and Taiwan, to gain access to all the big Chinese and global retailers who source at the fair,” Wendy Wen, senior general manager of Messe Frankfurt (HK) explained. “Last year also saw significant increases in domestic fast fashion-oriented buyers and online and designer brands, with many exhibitors offering flexibility in terms of small MOQs and on-demand deliveries to take advantage of these trends.”

The exhibition will showcase suppliers from Japan, Korea and Taiwan in three pavilions.

The Fine Japan Zone will house around 12 companies, with a focus on high-quality cotton and man-made fabrics for ladieswear and casual wear. Some of the exhibitor highlights include Kokka, a worldwide supplier of printed fabrics; Kuwamura which offers yarn-dyed fabrics with over 20,000 colours in stock; Sojitz Fashion which will showcase dyed, yarn-dyed and printed fabrics made with natural, chemical and synthetic fibres including cotton and hemp; and Sunwell which will have a wide range of fashion fabrics available to order on the spot.

The Korea Pavilion, featuring around 25 suppliers and organised by the Korea Fashion Textile Association and Daegu Gyeongbuk Textile Industry Association (DGTIA), will provide ladieswear fabrics including man-made, embroidery jacquard, tri-acetate woven and printed options, as well as knits, functional fabrics and faux fur.

The Taiwan Pavilion, organised by the Taiwan Textile Federation, will have around 13 exhibitors, featuring knitted, jacquard, woven functional and denim fabrics, as well as lace and embroidery.

Exhibitor highlights in the Taiwan Pavilion include Chung Rung Textile with their premium-quality mono-filament fabrics, and bridal and gown fabrics. Royal Maye Chie Enterprise is specialist in embroidered fabric and embroidered appliques. Li Peng Enterprise is a producer of eco-friendly fabrics for formal wear, while Loongchin Textile supplies nylon, polyester and a range of knitted and woven fabrics.

Three domestic pavilions, including the Shengze Pavilion, the China Bast and Leaf Fibres Textile Association Pavilion and the Shaoxing Pavilion will display a range of man-made, silk, linen, ramie and knitted fabrics, as well as lace and embroidery products.

The fair will showcase the Spring/Summer 2019 trends in the Trend Forum, while there will also be seminars on topics such as New Technology and Solutions, and New Materials and Sustainability Development.

The 2017 edition saw strong demand for casual wear, accessories, functional wear, sportswear and suiting. Reflecting the growth in the local fashion industry, as well as the fair’s strong reputation with local and global fashion brands, last year’s fair saw an increase of 88 per cent in buyers from Hong Kong, many of whom were from global retailers with offices in the city. There were also 75 per cent more buyers from South China.

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Renato Gerletti