Turkish home textile manufacturer Dersiyon is strengthening its engagement with Asian markets, using Intertextile Shanghai Home Textiles as a strategic platform to connect with buyers across China and the wider Asia-Pacific region.
Based in Bursa, one of Türkiye’s most important textile manufacturing hubs, Dersiyon produces a wide range of curtain and decorative fabrics, exporting approximately 90–95% of its production.
While the United States remains the company’s primary export market, Dersiyon has developed a diversified international presence spanning Europe, the Middle East and Asia.
Speaking to Kohan Textile Journal during Intertextile Shanghai Home Textiles, the company highlighted the growing importance of Asian markets not only for direct business opportunities in China, but also for reaching buyers from Japan, South Korea, Singapore, Australia, New Zealand and other markets across the region.
From Decorative Fabrics to Technical Textiles
Dersiyon’s product portfolio ranges from lightweight sheers and curtain fabrics to decorative fabrics, dimout and blackout solutions, as well as decorative bedding products. The company also exports selected bedding products as finished, made-up articles.
Founded by Cemal Çetinkaya, the company brings more than three decades of experience in the textile industry.
Over the past five years, however, Dersiyon has increasingly expanded its focus beyond conventional decorative textiles toward technical and contract fabrics, particularly products designed for hotels, hospitals, public spaces and other demanding interior applications.
Approximately 20–25% of its current product range is produced using inherently flame-retardant yarns, providing an important advantage for contract and project-based applications where safety standards are increasingly important.
The company also applies additional functional treatments to selected products, including antimicrobial properties and finishes designed to improve resistance to mould, fading and other performance challenges.
Sustainability Becomes Part of Product Development
Sustainability is another increasingly important part of Dersiyon’s product development strategy.
The company is working with materials designed to significantly accelerate decomposition under appropriate conditions, as well as fabrics manufactured using yarns derived from recycled PET bottles.
This combination of design, functionality and sustainability reflects a broader transformation taking place across the global home textile industry, where buyers are increasingly looking beyond price and aesthetics toward performance and environmental considerations.
Why Intertextile Shanghai is important
For Dersiyon, participation in Shanghai is about much more than accessing the domestic Chinese market.
The company has around two decades of experience participating in international home textile exhibitions and sees Shanghai as an important meeting point for buyers from across Asia-Pacific.
China itself remains a market for Dersiyon, particularly for more decorative and value-added European-style products. Competing with local manufacturers in basic textile categories is increasingly difficult, making differentiation particularly important for overseas suppliers.
Rather than competing primarily on price, Dersiyon is focusing on decorative, technical and project-oriented products where design, performance and specialised manufacturing capabilities can create greater value.
This positioning is particularly relevant to the contract market, where hotels, healthcare facilities and other commercial projects may require textiles combining aesthetics with characteristics such as flame retardancy, antimicrobial performance and durability.
A Gateway to the Wider Asian Market
Intertextile Shanghai Home Textiles also offers international exhibitors something increasingly valuable: access to a visitor profile that differs from major European textile fairs.
For a Turkish manufacturer with a highly export-oriented business model, this geographic diversity provides an opportunity to maintain existing relationships while developing contacts in markets that may be more difficult to reach through European exhibitions alone.
Dersiyon’s presence in Shanghai therefore reflects a broader approach to international expansion: using global exhibitions selectively to reach specific markets rather than expecting every trade fair to serve the same purpose.
As sourcing patterns continue to evolve, manufacturers capable of combining specialised products with a diversified export strategy are likely to be better positioned to navigate an increasingly competitive global textile market.
For Dersiyon, Shanghai remains an important window not only into China, but into the wider Asia-Pacific textile and interiors market.
