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U.S. Cotton Trust Protocol joins the Cotton 2024 coalition

Memphis – The U.S. Cotton Trust Protocol has been recognized by the Cotton 2040 partnership, which is encouraging more sustainably produced cotton.

Convened by sustainability non-profit Forum for the Future, the Cotton 2040 coalition is a partnership that brings together representatives from standards, producers, brands and retailers along with existing industry initiatives specifically to build on and accelerate collective action to scale up and overcome barriers to sustainable cotton uptake across multiple standards.

The U.S. Cotton Trust Protocol is a new system for responsibly-grown cotton that provides annual data for six areas of sustainability aligned with the U.N. Sustainability Goals. This year-over-year data, available for the first time, allows brands and retailers to better measure progress towards meeting sustainability commitments.

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The Trust Protocol also will be included in Cotton 2040’s CottonUP guide, a toolkit to help sourcing directors make sustainable decisions. The CottonUp guide to sourcing sustainable cotton seeks to address one of the main barriers for companies looking to start sourcing or increase the amount of sustainable cotton they source: the time and resource required to research and implement the most appropriate sourcing approach for their organization’s sustainability priorities.

The guide highlights the business case and main sourcing options for sustainable cotton, provides guidance on creating a sourcing strategy and on working with suppliers, and shares case studies from companies that have already navigated the complex challenges of sourcing more sustainable cotton.

“We are pleased to see the U.S. Cotton Trust Protocol recognized by Cotton 2040 and listed on their CottonUp guide,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “The Trust Protocol is a unique tool for brands and retailers, and we will continue to partner with them in their efforts to demonstrate progress toward sustainability goals.”

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“The CottonUP guide addresses a long-standing need in the industry for clarity around cotton sourcing options, providing brands and retailers with the resources to help them go further, faster. It can be a key enabler for systemic change in the industry, and could be a blueprint for other commodities in the future,” said Sally Uren, CEO at Forum for the Future. “’We’re happy to include the Trust Protocol as a new sustainability standard.”

Cotton 2040’s interactive CottonUp guide recognizes the U.S. Cotton Trust Protocol as a sustainable cotton standard alongside BCI, CmiA, Fairtrade, myBMP, organic and recycled cotton.

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