Intertextile Shanghai to focus on tech, sustainability

Intertextile Shanghai Apparel Fabrics’ fringe programme will focus on three key topics – design trends, technology and sustainability. The show will also feature Shanghai’s first ever Fashionsustain conference, a more comprehensive trend forum, a new Consumer Trend discussion and a special event from the Licensing China fair, which debuts in early 2020.

Intertextile Shanghai Apparel Fabrics, celebrating its 25th anniversary, is to be held during September 27-27. Three distinct spaces in the international halls will specialise in each of the three key topics, making it easy for visitors to be in the right place for their interest. The events will include a dynamic and interactive programme of seminars, panel discussions and product presentations. International and domestic trend forums will also feature.

With this season’s theme of Human ? Tech, the Intertextile Directions Trend Forum will explore Autumn / Winter 20-21 trends. For the first time, there will also be more inclusive fabric displays specialising in fabrics suitable for menswear and childrenswear.

The Chinese fashion industry is gaining momentum, with more Chinese fashion designers becoming internationally recognised. Domestic trend insight can help overseas industry players to better understand the lucrative China market. There will be three domestic trend forums – Fashion Focus, Accessories Trend Forum and Technology and Sustainability Trend Forum.

The section on Textile Dialogue will feature design and trend seminars, as well as this edition’s Consumer Trend panel discussion. Highlights include Intertextile Trends A/W 20-21 by Ornella Bignami, art director, Elementi Moda, and Pantone View Colour Planner A/W 20-21 – Nest by David Shah, Pantone Color Institute team member and CEO of View Publications.

This edition’s topic “FutureCast 2021: New Consumer Rules” focuses on consumers’ needs for customisation and personalisation. This panel discussion and video area will focus on five consumer trends – ThreadStart, smart fashion; Redux-State, the art of paring down; CultureRemix, where experimenting is the new rule; FlexState, as tech and style converge; and NeoUrbanity, an expression of colour and movement of cities.

A special area, Talking Point, will feature tech seminars, artificial intelligence in factories and a Licensing China event focused on IP fashion merchandising. The Smart Factory Forum will take a close look at the use of artificial intelligence in the textile industry, including applications in security, warehousing and logistics. Participants will share some intelligent upgrades and solutions.

The fair will have sustainability-focused events including Shanghai’s first ever Fashionsustain conference which will begin with a keynote, followed by three moderated sessions. Topics will include sustainable innovation, practices and business models. There will be a discussion on `2020 Sustainability in Garment Supply Chain’ which will be centred on how designers, suppliers and brands can work together to ensure transparency.

There will also be a daily product presentation by Paradise Textiles, showcasing their unique BioFuze polyester yarn, which can biodegrade in landfill and marine conditions.

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