Naia, Eastman’s cellulose acetate yarn, displayed its sustainability at the recently held Interfiliere Paris, the global event for lingerie, activewear materials, and accessories. At the show, Naia and Berry, founder and CEO of Concepts Paris, presented a session on consumer insights and emerging opportunities for apparel manufacturers in the bio-economy.
At the forefront of sustainable activism is Calida, the Swiss underwear, sleepwear, loungewear, and lifestyle brand, which adds styles to its Made In Green by Oeko-Tex label every season. Calida chose Naia cellulosic yarn for its new velour line because of the yarn’s environmentally friendly manufacturing process and resource-efficient methods as well as its inherent attributes, according to Eastman.
In addition to the new Calida line featured at Interfilière, JETS Australia selected Naia as a primary ingredient in breathable, moisture-wicking fabrications for its spring line of swimwear cover-ups. Both Calida and JETS collections are currently available in stores.
Due to the hypoallergenic nature of the yarn, fabrics made of Naia are skin friendly, quick drying and soft with wrinkle recovery and pilling resistance. Naia blends well with other fibres and these combinations afford almost unlimited possibilities.
The bio-based yarn is developed with sustainably sourced wood pulp from managed pine and eucalyptus plantations and forests, resulting in no deforestation of ancient and endangered forests. Naia is produced in a closed-loop production process where safe solvents and water are recycled and reused, ensuring that Naia has a low tree-to-yarn carbon and water footprint.