Intertextile Shanghai Apparel Fabrics will shape the next decade of fashion with Spring/Summer (S/S) 2020 trends. Between March 12 and 14, exhibitors in large numbers will display on-trend fabric samples at the latest Intertextile Directions Trend Forum, while more in-depth analysis of 2020 trends will be discussed in a series of seminars.
The Intertextile Directions fabric and pattern trends for Spring/Summer 2020 is all set to illustrate a world of sustainable fashion, where innovative technology supports fashion for modern lifestyles, organiser Messe Frankfurt said in a press release.
This edition’s fringe programme will take place in three onsite venues; each dedicated to a different topic, covering trends, sustainability and business strategies, and will also feature three panel discussions. The fringe programme is a useful platform for dialogue between industry players – while exhibitors and other experts can present their ideas and collections, audiences can gain useful insight into industry topics and trends. This edition, three onsite venues will specialise in different topics.
Themed Hybrid, the fair will cover four trends namely Human Vision, Earth Energy, Well Lab and Hype Glam. Human Vision will explore the intersection between manmade and natural, adding technology for contemporary style in neutral colour palettes. Earth Energy will tailor for responsibly slow living, with eco-conscious materials, such as organic cotton, linen and denim with technical coatings for functionality. Well Lab is inspired by future-thinking revolutionaries – eco-friendly materials are repackaged in vibrant colours, showcasing a bright new attitude to sustainability. Hype Glam will present glamorous materials with eye-catching effects, while sports lifestyle influences add high-tech performance for ease and functionality.
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