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Intertextile unveils new Spring/Summer 2021 apparel trends

First Intertextile fair of 2020 takes place in Shenzhen

From July 15-17, Messe Frankfurt hosted its first trade fair since February and first Intertextile Apparel show of the year: Intertextile Shenzhen Apparel Fabrics.

The fair was newly rebranded to align with the two well-established Intertextile Apparel shows in Shanghai and was well-received despite the current industry challenges and travel restrictions.

Held at the larger, brand-new Shenzhen World Exhibition & Convention Center, the 2020 edition of Intertextile Shenzhen Apparel Fabrics welcomed a total of 886 exhibitors covering 50,000 sqm.

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Together with the concurrently held Yarn Expo Shenzhen, CHIC and PH Value, the four fairs attracted over 42,000 visits.

“With events beginning to resume in China, we are glad to be back in a position to support the textile industry and facilitate well-overdue business interactions. The show was the first to be held by Messe Frankfurt since February, when events were forced to be postponed or cancelled due to the pandemic, and we are pleased that Intertextile Shenzhen was able to go ahead as scheduled, providing a trusted platform for the industry to reconnect,” Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd, said after the conclusion of the fair.

“Whilst international participation was somewhat restricted, there have been many encouraging factors to highlight and takeaway,” Wen said. “Part of the new strategy around this fair is to capitalise on the potential in the region offered by China’s new Greater Bay Area concept. Through cooperation with the organisers of CHIC and PH Value, we have been able to offer the full textile supply chain by bringing the upstream and downstream of the industry together with these two fairs alongside Intertextile and Yarn Expo.”

“The overall positive response from participants has shown there’s a strong market for the Intertextile Shanghai platform in the southern Chinese region. Another highlight of the fair was the presence of the Fine Japan Zone which proved to be popular, reconfirming the business potential for overseas exhibitors at this fair. And the move to the larger venue is a pivotal step which will allow the fair to develop and expand alongside the increasing demand for apparel products in the region.” Wen said. “Thinking ahead, we are now looking forward to organising Intertextile Shanghai Apparel Fabrics Autumn Edition in September, as our next step to helping the industry recover, with hopes that later in the year, international exhibitors and visitors will be able to participate more easily.”

“Our goal was to meet new customers, and we’ve met quite a lot including from the Greater Bay Area, as well as from Sichuan, Shanxi, Wuhan, Hangzhou and Shanghai. They were interested in our spring/summer 2021 collections and our cotton, knitted and woven products. We also met brand buyers including Ellassay and Max Mara. Usually we meet bigger brands at the Shanghai edition and smaller brands, manufacturers and wholesalers at the Shenzhen edition, so this fair is complementary to the Shanghai edition,” Tomohiko Yamada, director president, Stylem Trading (Shenzhen) Limited, Japan, said in a press release.

“We had three online VIP business matching meetings with overseas buyers during the fair. The results are quite good as the matching of both parties’ needs was accurate, and the connection for the online meetings was smooth. Holding the fair in July is the perfect timing for our business with overseas customers,” Merry Li, Zhangjiagang Vcare Textile, China, said.

“We’ve exhibited at Intertextile for nearly 20 years, and decided to exhibit here because Shenzhen is located at the heart of the Greater Bay Area, which is a base for many domestic fashion brands. The Greater Bay Area is a hot topic in recent years. This makes Intertextile Shenzhen a not-to-be-missed event for the industry. Our online business meetings with overseas clients went smoothly, and were really helpful to us,” Liu Weilong, Huafang Co Ltd, China, said in the release.


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