Exclusive Interview with Andreas Boss, Area Sales Manager for Türkiye and Uzbekistan, BRÜCKNER, at ITM 2026 Istanbul
During ITM 2026 Istanbul, Kohan Textile Journal met with Andreas Boss, Area Sales Manager for Türkiye and Uzbekistan at BRÜCKNER, to discuss the company’s latest innovations in textile finishing technology. In this exclusive interview, Mr. Boss explains how digital process management, energy-saving technologies, and intelligent production systems are helping textile manufacturers improve efficiency while reducing environmental impact. He also shares his perspective on the Turkish market, the growing opportunities in North Africa, and the future role of AI in textile finishing.
Q: What are the key innovations BRÜCKNER is showcasing at ITM 2026?
Andreas Boss:
One of our major highlights at ITM 2026 is our new Experttex system. It allows customers to prepare and optimize machine recipes before they are transferred to the stenter.
Operators can review temperature settings, production parameters, and even ecological aspects of the process before starting production. For example, the system can indicate whether the fabric may be over-dried or whether the selected parameters are optimized for energy-efficient production. This enables manufacturers to reduce trial runs, improve process stability, and increase overall efficiency.
Q: Sustainability continues to be a major industry focus. How is BRÜCKNER addressing this challenge?
Andreas Boss:
Energy efficiency has always been one of BRÜCKNER’s core strengths.
At ITM 2026, we are presenting several eco-technologies, including our air-to-air heat recovery systems, water-to-air heat recovery solutions, and exhaust air purification systems for stenter frames.
These technologies significantly reduce energy consumption while recovering valuable heat from the production process. At the same time, they help manufacturers lower emissions and improve the environmental performance of their finishing plants.
Read More: BRÜCKNER at Techtextil 2026: Product diversity as a key to success!
Q: How do you evaluate the current Turkish textile market?
Andreas Boss:
Like many markets around the world, the textile industry is currently experiencing slower investment activity due to the global economic situation.
However, Türkiye has always been one of BRÜCKNER’s most important markets and continues to offer significant long-term potential. We are confident that once global economic conditions stabilize, investment activity in Türkiye will accelerate again because the country’s textile industry remains highly competitive and technologically advanced.
Q: Are there other regions that you believe offer strong growth opportunities?
Andreas Boss:
Yes, definitely.
From my perspective, North Africa is becoming increasingly important for the textile machinery industry. Countries such as Egypt are experiencing continuous growth in textile manufacturing, supported by expanding production capacity and growing populations.
As a result, we believe North Africa will become one of the most promising markets for textile machinery suppliers over the coming years.
Q: Why is ITM such an important exhibition for BRÜCKNER?
Andreas Boss:
ITM is the largest textile machinery exhibition in Türkiye, making it an essential event for us.
It gives us the opportunity to present our latest technologies, meet long-standing customers and business partners, strengthen existing relationships, and establish new contacts with potential customers from Türkiye and neighboring regions.
Exhibitions like ITM remain extremely valuable because they allow direct communication with customers and provide a platform for discussing future investment projects.
Q: Artificial Intelligence is becoming an important topic in textile manufacturing. How is BRÜCKNER integrating AI into its technologies?
Andreas Boss:
Our Experttex system is already an important step toward intelligent production management.
The next stage of development is to integrate Artificial Intelligence into the platform so that it can automatically adapt process parameters based on the customer’s production conditions and accumulated operational data.
Our objective is to create even smarter process optimization, helping customers improve quality while further reducing energy consumption and production costs.
Q: Do you believe automation and AI will eventually replace machine operators?
Andreas Boss:
I don’t think so.
Automation will certainly reduce the amount of manual labor required in textile production, but skilled operators will always remain essential.
If a machine experiences a malfunction, human expertise is still required to solve the problem. In textile finishing, operators also play a critical role in correctly feeding fabrics into the stenter and ensuring smooth machine operation.
Technology will continue to support people, but it will not completely replace them. The future will be a combination of intelligent automation and experienced human operators working together.
