In today’s textile industry, technology alone is no longer enough to build lasting customer relationships. Manufacturers expect machinery suppliers to deliver not only innovative solutions, but also long-term support, local expertise, and the ability to respond quickly when market conditions become more challenging.
During my interview with Summer Hsia, Marketing at the Textile Division of Stäubli, at ITM 2026, our discussion moved beyond new technologies to a more fundamental question: Why do textile manufacturers continue to choose Stäubli generation after generation?
According to Hsia, the answer lies in three key pillars that have shaped the company’s reputation for more than 130 years.
Technology Remains the Foundation
The first pillar is technological excellence. Summer Hsia explained that Stäubli’s global engineering expertise enables the company to develop solutions that address the evolving needs of weaving mills around the world.
From weaving preparation to cam motions, rotary dobbies and Jacquard systems, the company’s focus has always been on delivering reliable technologies capable of supporting long-term production performance. In an industry where production efficiency directly affects competitiveness, continuous technological innovation remains one of Stäubli’s strongest advantages.
Partnership Beyond Machine Installation
Technology alone, however, does not explain long-term customer loyalty. According to Hsia, another important reason customers continue working with Stäubli is the company’s commitment to building long-term partnerships.
Rather than viewing projects as a simple equipment sale, Stäubli works closely with customers to help them respond to changing market conditions and operational challenges.
As textile manufacturers face rising production costs, labor shortages and increasing global uncertainty, this type of long-term technical partnership has become increasingly valuable. It is a reminder that in today’s textile industry, service can be just as important as machinery.
Read more: Stäubli solutions on display at ITM Istanbul 2026
Being Close to Customers Matters
The third factor Summer Hsia highlighted was Stäubli’s strong local presence in Türkiye. With offices in Denizli, Istanbul and Bursa, the company is positioned close to many of the country’s most important textile manufacturing regions.
This local infrastructure enables faster communication, technical assistance and customer support whenever needed.
For manufacturers operating highly automated production lines, quick access to technical expertise can significantly reduce downtime and improve operational reliability. Local presence, therefore, becomes more than a commercial advantage—it becomes part of the overall value proposition.
Trust Is Built Over Decades, Not Projects
One point became increasingly clear during my conversation with Summer Hsia. The textile machinery industry is built on trust.
Purchasing decisions often involve long-term investments that will influence production for many years. Manufacturers therefore look beyond machine specifications.
They evaluate engineering capability, after-sales support, responsiveness and confidence that their technology partner will remain alongside them throughout the life of the investment.
After more than 130 years, Stäubli continues to build that confidence through a combination of innovation, partnership and local commitment. That may ultimately be the company’s greatest competitive advantage.
