CIRCULOSE®, the next-generation material made entirely from discarded textiles, has announced a strategic partnership with TextileGenesis, a Lectra company, to integrate advanced supply chain traceability into its solution offering for fashion brands.
Under the collaboration, every kilo of CIRCULOSE® pulp will be digitally tracked from pulp to finished garment, with plans to extend traceability further upstream over time. This system will provide brands with verified, data-driven visibility to strengthen circularity claims, foster consumer trust, and ensure compliance with forthcoming regulatory requirements.
“As the industry shifts to preferred and circular materials, strong traceability is critical to ensure integrity of sustainability claims,” said Jonatan Janmark, CEO of Circulose. “By embedding traceability through TextileGenesis as part of our integrated solution, we make traceability easy for all brands that are buying CIRCULOSE®.”
The traceability solution is powered by TextileGenesis’ Fibercoin™ technology, which assigns a unique digital token to each unit of CIRCULOSE®. This records every transformation stage across the supply chain, preventing double-counting and guaranteeing a secure, real-time chain of custody from pulp to garment.
“TextileGenesis enables brands and producers to ensure a secure, transparent, and fully digital mapping of CIRCULOSE® material flows,” noted Amit Gautam, Founder and CEO of TextileGenesis. “Together, we are proving that traceability is not a future ambition. It is a present-day reality.”
The partnership marks an important milestone in Circulose’s evolution from being solely a pulp producer to a comprehensive solution provider. Integrated traceability becomes the fourth pillar of the CIRCULOSE® Forward platform, complementing its existing three solutions. With this addition, combined with Circulose’s unique licensing-based pricing model, fashion brands can more easily shift from virgin fibers to scalable, circular material solutions.
Through this collaboration, all brands purchasing CIRCULOSE® will have access to full digital traceability via the TextileGenesis platform—setting a new benchmark for circularity and transparency in the fashion industry.
