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Yuemei: A Leader in Embroidery Machines, Pioneering Innovation in the Textile Industry

Interview with Mr.Pang Jingang Chief Sales officier Yuemei Embroidery at ITCPE 2024

Company Overview and Achievements

Zhejiang Yuelong Sewing Equipment Co., Ltd. (Yuelong Company) was established in 2001 and is known for its trademark “Yuemei Embroidery Machine.” As a professional manufacturer of multi-head computerized embroidery machines, Yuelong Company integrates research and development, design, production, sales, and stock management.

With a registered capital of 75 million yuan, a factory area spanning approximately 150 acres, and over 100,000 square meters of construction area, the company stands as a leader in the domestic multi-head computer embroidery machine industry.

The company employs 620 staff, including 67 research and development technicians, 37 individuals with bachelor’s degrees or higher (including two graduate students), and 51 senior employees. Yuelong Company upholds the values of integrity, empathy, harmony, and innovation. Their mission is embodied in the motto, “Embroidery makes life better,” and they aim to become a world-class computer embroidery machine manufacturer.

Yuelong Company is recognized as a national high-tech enterprise and has earned ISO-9001 quality management system certification, ISO-14001 environmental management system certification, and international CE certification. The company has also received numerous honors, including the Ministry of Industry and Information Technology’s single champion product award, Zhejiang Province’s first set of products recognition, and multiple accolades from Zhejiang and Shaoxing for excellence in manufacturing and export.

Innovation and Market Leadership

Mr. Pang Jingang, in an exclusive interview with Kohan Textile Journal, highlighted Yuelong Company’s 23 years of industry experience and noted that Yuemei embroidery machines hold approximately 50% of the global market share in this sector. The company invests over 30% of its sales into research and development, emphasizing rapid response to customer feedback and demands, typically within one to two months.

Yuelong Company holds the number one or two market share in several countries, including Bangladesh, Indonesia, Morocco, Egypt, and Turkey. Mr. Pang attributed the success of Chinese textile machinery manufacturers to their ability to learn from global competitors, meet diverse market needs with a wide range of products, and invest heavily in research and development.

Chinese brands like Yuemei offer high-quality machinery at prices significantly lower than their Japanese and German competitors. This competitive pricing, coupled with quality that matches or exceeds international standards, has made Chinese brands game-changers in the global market. Customers recognize the value in purchasing Chinese high-quality brands, often realizing double or triple the benefits compared to other brands.

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