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Yoox Net-a-Porter appoints Nisreen Shocair as Middle East CEO

Yoox Net-a-Porter, the online luxury fashion retailer from Italy, has named Nisreen Shocair as its Middle East CEO.

At Yoox Net-a-Porter, Nisreen will be instrumental in driving and developing the firm’s next phase of strategy for the Middle East region.

This will also include investment in personal shopping and customer relation services in addition to developments in local language mobile sites.

Speaking about Nisreen’s appointment, Federico Marchetti, CEO, Yoox Net-a-Porter, said “The Middle East has always been a priority for us, but when we decided to go big, we knew we needed the strongest possible partner.”

Federico added “As we continue to deepen our joint venture with Mohamed Alabbar, we are boosting the team with top talent to lead the business. Thanks to her background, Nisreen understands the young, dynamic and mobile-focused Middle Eastern customer, making her an excellent fit for our business.”

Nisreen comes with rich experience that includes her tenure as president of Virgin Megastore, Middle East and North Africa.

Also Read: Retailers and brands invest in “bricks and mortar” stores in a fightback against online shopping

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