July 2020 textile shows present on a digital stage. Extended access opens more opportunities.
Messe Frankfurt announced today its plans to utilize a virtual platform for its New York textile events.
With the aim to support the sourcing community through these unprecedented times, the summer edition of Texworld USA, Apparel Sourcing USA and Home Textiles Sourcing Expo will be presented across digital platforms. Originally scheduled to be held at the Jacob K. Javits Convention Center in New York City, these co-located events can now be accessed live, July 21 – 23, 2020.
“This was a pivotal decision in ensuring the future success of the shows, commented, Constantin von Vieregge, President and CEO of Messe Frankfurt North America. Messe Frankfurt has existed for several hundred years by being open to innovation while still serving the needs of the market. Amending the platform for this edition allowed us to be considerate of the changing textile industry and global business climate.”
Texworld USA, Apparel Sourcing USA and Home Textiles Sourcing Expo have served the sourcing community for over a decade, providing unparalleled access to quality, international textile manufacturers, trend forecasting experts and innovative educational sessions. The transition to a virtual event for the summer edition reinforces the fierce commitment to supporting the industry through both good and challenging times.
Traditional features presented virtually
With the returning support of long-standing exhibitors, international and domestic, the July events will open with similar features found on the trade show floor. An online showroom will highlight material innovations, while allowing visitors to chat with representatives about specific requirements, factory options and more.
In addition to the digital exhibit presentation, a comprehensive educational program will run alongside. Topics will range from sustainability initiatives, environmental and ethical impacts to business tips and sourcing options amidst a pandemic. Comprised of thought leaders and textile experts, these interactive discussions will share insights on how we can collaborate to bring about change individually, locally and globally.
“Despite the current uncertainty that we are facing, we are excited to open our July events virtually, stated show director, Jennifer Bacon. Although nothing will ever replace face-to-face interaction, connecting textile mills and manufacturers from across the globe with US buyers seeking avenues to source fabrics and accessories remains our focus – to provide a platform for product discovery, trend analysis and education.”