Texworld Denim played the ace card in the game of fashion, meeting the buyers’ demands for sustainable development. Drawing nearly thirty exhibitors from Bangladesh, China, India, Pakistan and Turkey, the recent show established itself as the event that delivered ready-to-wear brands and independent designers, the addition that every fashion needs.
“Although slightly out of step with the denim industry’s timetables, Texworld Denim Paris still offers a key advantage, As it is held at the same time as the events dedicated to fashion, the show attracts ready-to-wear labels that weavers and clothing manufacturers do not really meet elsewhere. Texworld Denim therefore enjoys mutual benefits with the other shows and exploits its fashion credentials to the maximum,” said Michael Scherpe, president of Messe Frankfurt France, fair organiser.
As far as the huge Bangladeshi company NZ Denim is concerned, the show was a success, as its director Tareq Mamun Chawdhury explained, “This show was really excellent, the major European ready-to-wear labels came to meet us, but some good American firms too. We also experienced considerable interest in our non-denim products.”
Chinese firm King Jolly Textiles met mostly with European brands. The exhibition proved to be very conducive to business and excellent for making new contacts, according to its commercial director, Christine Jiang.
However, it is true that exhibitors, in addition to the latest trends as regards techniques or style, also had supplementary collections on display, such as shirting. The Chinese firm Nanhai Deyao Textile Industrial exhibited a very imaginative capsule collection blending denim with indigo-dyed knit fabric or the range of printed denim bags with embroidery, for example, offered these ranges alongside their 100 per cent denim products, Messe Frankfurt said in a press release.