Denim Première Vision has officially cancelled its June edition in Milan due to the COVID-19 pandemic, with organizers confirming that the next Milan event will take place on May 26–27, 2021.
As one of the leading international trade fairs dedicated to the upstream denim supply chain, Denim Première Vision serves as a major platform for denim manufacturers, fabric producers, designers and fashion brands to showcase innovations and explore future trends.
Denim Village to Join Première Vision Paris
To maintain industry engagement, organizers will introduce a dedicated Denim Village during Première Vision Paris, scheduled for September 15–17, 2020. The special area will allow visitors to meet selected denim suppliers and discover their latest collections despite the cancellation of the standalone Milan event.
In addition, Denim Première Vision will launch its next independent exhibition on November 24–25, 2020, at Arena Berlin, offering new business opportunities for the global denim community.
Digital Marketplace Supports Industry Connections
Alongside its physical events, Denim Première Vision is expanding its digital services through the Première Vision Marketplace, enabling exhibitors to present their collections online and helping buyers source products remotely.
The marketplace team is providing dedicated support to connect visitors with suppliers and facilitate product searches, ensuring business continuity during a period of restricted international travel.
Organizers believe the combination of physical events and digital platforms will help maintain collaboration across the global denim industry while preparing for a full return to international exhibitions.
