Benin Textiles (Btex), the vertically integrated towel and sheet manufacturer, has appointed longtime home textiles executive Brian Rogers as Vice President of U.S. Sales, marking a major step in the company’s strategy to expand its footprint in the American market.
Rogers will be based in New York and report directly to Sarvesh Agarwal, Senior Vice President at Arise, the parent company of Btex and one of West Africa’s largest business development groups.
A Veteran Leader Joins a Rising West African Producer
Rogers brings decades of experience across the global home textiles sector. He began his career with U.S. manufacturers WestPoint Home and Hollander, later joining Brazil-based Springs Global. He went on to hold senior roles at Trident India as VP of sales and marketing, and later at Royale Linens/Yunus Textile Mills, where he served as president of sales and marketing for the Pakistan-based operation.
“Brian is a proven textiles leader. He knows the business and he understands the market,” Agarwal told HTT.
Now in its second year of production, Btex is rapidly positioning itself as a high-standards supplier backed by numerous global certifications, including Oeko-Tex Made in Green, Cotton Made in Africa, GOTS, GRS, BSCI, and WRAP. Its manufacturing capabilities include 25 tons per day of towels and 50,000 meters per day of sheeting.
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Rogers highlighted the company’s sustainability credentials, noting:
“No other company can boast their environmental footprint, and their social story is second to none.”
Btex offers full fiber traceability, ZLD-based wastewater recycling, and notably low carbon and water footprints. The company was founded using Cotton Made in Africa, leveraging Benin’s position as the seventh-largest cotton producer in the world. Future plans include expanding into products made from Egyptian and Supima cotton, as well as branded cellulosics such as Tencel Modal.
Agarwal said the company’s first year was dedicated to establishing strong foundations. Looking ahead, Btex will showcase its newest collections at
Heimtextil 2026, exhibiting in Hall 8, Stand D17.
