By: Behnam Ghasemi – Editor in Chief at kohan Textile Journal
During Colombiatex 2026, an exclusive interview was conducted with TÜSA DENIM, one of Türkiye’s leading manufacturers of denim yarns and fabrics, underlining the company’s strategic focus on South America as a high-potential growth market.
TÜSA DENIM described Colombiatex as a powerful and influential exhibition, positioning it as the most important textile and apparel trade fair in South America. The company emphasized that participation in the event plays a key role in understanding regional market dynamics and building long-term business relationships.
TÜSA DENIM Highlights Strong Growth Potential in South American Market at Colombiatex 2026
Vedat Kalay, Marketing Director of TÜSA DENIM, stated:
“South America is a very large market with significant potential. Even after participating in Colombiatex for two editions, we are still discovering the market and its specific needs. What is very encouraging is the strong interest and positive feedback we have received for TÜSA DENIM products from visitors.”
Located in the Yellow Hall, TÜSA DENIM benefits from exhibiting alongside major global denim players from countries such as Colombia, Brazil, India, Pakistan, and others. According to Kalay, this environment creates added value for both exhibitors and visitors.
“Being in the same hall with leading denim manufacturers from different countries allows visitors to compare a wide range of products and innovations in one place. At the same time, it enables brands like ours to position ourselves clearly within a highly competitive and professional landscape,” he explained.
Kalay also highlighted the strong consumption of denim products across South America, describing the region as an important opportunity for international companies seeking market expansion.
“Denim consumption in South America is high, and this represents a real opportunity for international brands to establish a presence and gradually increase their market share through direct engagement with buyers and decision-makers.”
Innovation and research and development remain at the core of TÜSA DENIM’s strategy. Kalay emphasized the company’s long-term commitment to product development:
“At TÜSA DENIM, we continuously invest time and resources in innovation and R&D. Developing new products and responding quickly to changing market demands is a strategic priority for us.”
About TÜSA DENIM
Founded in 2011, TÜSA DENIM is a fast-growing brand of TÜSA GROUP in the global denim market. The company operates two production facilities: one in Bartın, in northern Türkiye near the Black Sea—an area known for its green manufacturing approach—and another in Kahramanmaraş, a major industrial and trade hub in southern Türkiye.
With more than 30 years of textile industry experience, TÜSA carries the heritage of Anatolian textile and cotton production into modern denim manufacturing. Supported by a young, dynamic workforce and a well-established production philosophy, TÜSA DENIM successfully translates its innovative vision into high-quality, competitive denim products for international markets.
