The Turkish apparel industry is undergoing a profound transformation as it embraces digitalization, sustainability, and regional integration to remain competitive in global markets. This strategic evolution was the central theme at the recent conference titled “The Transformation Journey of the Turkish Apparel Industry“, hosted by the Istanbul Apparel Exporters’ Association (İHKİB).
Speaking at the event, Mustafa Gültepe, Chairman of the Turkish Exporters Assembly (TİM), emphasized the sector’s pivotal role in Turkey’s economy:
“The apparel industry accounts for 14% of total employment in Turkey’s manufacturing sector and achieves an average unit export value of $20 per kilogram.”
He noted that Turkish apparel exports reached a record $21.2 billion in 2022, while 2024 exports are estimated at around $18 billion. The European Union remains the industry’s most strategic market, with nearly 70% of exports directed to EU countries, particularly Germany, Spain, and the Netherlands.
Gültepe underscored the industry’s strategic advantages, such as nearshoring and agile production, but stressed the need to go beyond these by accelerating the so-called “twin transformation”—digitalization and sustainability.
“We have made significant strides in both areas, effectively utilizing EU funding to drive change. To date, we have secured €37 million in grants for completed and ongoing projects. The Turkish apparel sector now matches or even exceeds European standards in areas like recycling, carbon footprint reduction, digitalization, and social compliance.”
Towards a Green, Digital Future
Gültepe highlighted the industry’s ambition to become a global hub for sustainable fashion, but emphasized that achieving this vision requires coordinated efforts from all stakeholders:
- Government: to incentivize green transformation
- Global buyers: to prioritize long-term, value-driven partnerships
- Financial institutions: to support sustainability-focused credit mechanisms
- Certification bodies: to align guidance with on-the-ground realities
He further called for a full modernization of the EU-Turkey Customs Union, and urged Turkey’s inclusion in the EU’s free trade agreements with third countries, advocating for trilateral cumulation that would deepen EU–Turkey trade integration.
Gültepe also addressed geopolitical risks and protectionist policies, noting that these challenges are disrupting global value chains and threatening the financial sustainability of producers:
“In an increasingly uncertain world, fast, flexible, and efficient production is more critical than ever—and this is where Turkish apparel stands out as a strategic solution partner.”
