Turkish carpet brand Royal Halı is targeting 3 million square meters of carpet sales and a 40% increase in turnover this year. Sharing the brand’s 2022 goals, Royal Carpet General Manager Tansel Tula said that the pandemic, which has been affecting the whole world for about 2 years, has positively affected the carpet industry.
Noting that people who have to spend more time at home feel the need to renew their carpets, Tula said, “This has also reflected positively on our manufacturing, sales and export figures.
We have further increased our targets for 2022. We want to increase our turnover by 40 percent this year.” said.
Also Read: ROYAL HALI Carpet; Export to 28 Countries with 4,000 patterned carpets
Production & Sales Increase
Stating that they sold 2 million square meters of carpet last year and that they made an extra contribution of approximately 2.4 million TL to the turnover with their e-commerce activities, Tula said: “The production figures we target for 2022 are above our expectations.
We think that this upward momentum will continue for the rest of the year. Last year, 2 million square meters of carpet and 16.5 thousand tons of yarn were sold. We want to increase our carpet sales by 50 percent to 3 million square meters and to increase our yarn sales to 18 thousand tons.”
“We achieved our budget target with an average rate of 91 percent”
Stating that they export to nearly a hundred countries, Tula continued: “We are trying to increase this number even more. Last year, we achieved our budget targets with an average rate of 91 percent. This year, we aim to increase the total sales of our company by at least 40 percent. We attach great importance to innovation studies. With our experienced, R&D and design team specialized in carpets, we shape the model range every year by keeping the pulse of furniture and home decoration fashion trends both in Turkey and abroad.”
Source: https://btcfinancenews.com/royal-increased-its-carpet-sales-target-to-3-million-square-meters/
