Première Vision takes strong commitment to support fashion industry

Première Vision :: In light of the health and economic crisis the world has been experiencing due to COVID-19, Première Vision has taken a firm position to making a strong strategic commitment to a severely impacted fashion industry. The group has launched a series of measures to actively support and assist the sector in preparation for the resumption of business operations.

The Première Vision Paris edition dedicated to the autumn/winter 2021-22 collections, taking place at the Parc des Expositions de Paris Nord Villepinte from September 15-17, 2020, is setting up to be an unprecedented event. In addition to showcasing its usual fashion universes, the show is also intending to integrate those Denim Première Vision exhibitors who wish to do so, and to welcome the creative offer from Blossom Première Vision exhibitors. Initially scheduled to take place on June 10-11, 2020 in Milan, Denim Première Vision will now be making its next stopover in Berlin this November, and is announcing its return to Milan on May 26-27, 2021, according to a press release on the show.

In the meantime, in an effort to support the industry by allowing it to benefit from its major international event, Première Vision Paris, the organisers are giving the denim community the opportunity to discover the innovations, developments and creative of indigo specialists within a totally new village. Blossom Première Vision, originally scheduled for July 1-2, 2020, in Paris, will see its exhibitors, who all show at Première Vision Paris, unveiling their creative materials for pre-collections – including fabrics, leathers, and accessories – alongside their collections targeting fashion houses’ main collections.

PV has revised the registration and cancellation conditions for its Paris show to give companies as much flexibility as possible. The registration timetable has been made more flexible, over an extended period, to allow exhibitors who wish to do so to register as late as possible, and thus give them more time to adapt to an ever-changing situation. In the event of the cancellation of the show due to force majeure, Première Vision will reimburse the exhibitors’ registration, and therefore bear the risk related to the show not taking place. Furthermore, visitors will be able to register free of charge until August 31, 2020, and will enjoy free access to the show and the seminars.

Première Vision has opened its marketplace services to its exhibitors free of charge as of mid-March 2020. The B-to-B e-commerce platform, which features an array of products from Première Vision Paris and Première Vision Denim exhibitors, has been made available to manufacturers at no additional cost, with no product limits and no set time commitment. Exhibitors are free to include their entire collection on their shop in order to stay in touch with their customers, showcase and promote their offer, and further develop their online business.
Given the context of these past few months, Première Vision did not hold the information meetings it usually organises with its exhibitors in some ten countries to present the season’s earliest directions – including colour, material and inspirational trends. These meetings were instead readapted and expanded via a heightened online presence. Thus, thanks to the implementation of special Webcasts, the company was able to continue to provide seasonal information for autumn winter 2021-22 and share the forward-looking analyses of its fashion team. Translated into 8 languages and sent to a wider audience of international exhibitors and professionals, the proposed fashion inspirations and directions will assist fashion manufacturers as they create the materials they will be exhibiting at the next show.

Made in France Première Vision, PV New York, & Première Vision Sport have been shifted to more favourable dates. The 2020 edition of the Made in France Première Vision show, dedicated to the know-how of the French fashion industry, has been postponed to September 1-2, 2020 at the Carreau du Temple in Paris. As for the American shows, Première Vision New York will now take place on September 30- October 1, 2020, thus providing a local service to buyers from the other side of the Atlantic only two weeks after the major Paris show. Première Vision Sport, which was to be held on July 29-30, 2020, will present its specialised offer for high-performance apparel and active sportswear August 19-20, 2020, at the Oregon Convention Centre in Portland, alongside The Material Show, the US trade show specialised in footwear for high-performance sport. These latest dates remain subject to health and government authorisations.

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