LPP, a Polish fashion company, has partnered with Cotton made in Africa (CmiA) to begin another year of growth towards international standards for sustainable cotton. By participating in CmiA, LPP, where the brand includes Reserved, Cropp. House, Mohito and Sinsay are committed to sustainable cotton cultivation and people in cotton growing countries.
The first CmiA labeled products will be on the market by the end of 2022.
Through this new partnership, Polish fashion company LPP is making a valuable contribution to environmental protection and helping small African farmers and their families. Purchases agreed on contracts of up to 60 million items per year for globally active fashion companies significantly increase the proportion of more environmentally friendly products and implement excellent production standards for the sustainable textile industry Support strategic sustainability goals, including doing. Press release.
LPP, a Polish fashion company, has partnered with Cotton made in Africa (CmiA) to begin another year of growth towards international standards for sustainable cotton. By participating in CmiA, LPP, where the brand includes Reserved, Cropp. House, Mohito and Sinsay are committed to sustainable cotton cultivation and people in cotton growing countries.
LPP will pay a license fee to the Aid by Trade Foundation, a cotton manufactured by the African parent organization, for each CmiA-labeled textile item. The license revenue will then be reinvested in CmiA’s activities in Africa. This activity focuses on providing smallholders with training on sustainable cultivation methods and business foundations, ultimately maintaining soil fertility and allowing plants to be protected with natural materials. I am. In addition, the CmiA standard prohibits the use of genetically modified seeds and logging of primary forests. Only rainwater is used for irrigation.
According to the latest findings, CmiA cotton has a significantly smaller ecological footprint while helping to improve the living conditions of smallholders through training provided by CmiA. Currently, about 1 million smallholders in 10 sub-Saharan African countries grow CmiA-validated cotton, which accounts for about 30% of Africa’s cotton production. Consumers can identify these products using African cotton labels. The product will be on the market this summer.
“We are excited to acquire the first Polish partner at LPP and work with them to build a sustainable foundation for our product portfolio through CmiA.Tina Stridde, Managing Director of the Aid by Trade Foundation. Said in a statement.
“Cotton is one of the key raw materials for our textiles. Through CmiA, we procure valuable raw materials that significantly reduce greenhouse gas emissions, save natural resources and comply with social standards. Opportunity to do is an important step in implementing a sustainability strategy of “for the people for the earth.” Dorota Jankowska-Tomków, Director of Environmental Social and Governance (ESG) at LPP Said.
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