Oniverse has announced plans to invest in Egypt’s textile sector with the construction of two new manufacturing facilities dedicated entirely to export markets, signaling growing international confidence in the country’s industrial strategy.
The announcement was made following a meeting between the General Authority for Investment and Free Zones (GAFI) and an Oniverse delegation led by senior company executives. Egyptian officials confirmed their readiness to support the project and accelerate implementation.
Integrated Textile Production Strategy
The planned investment will involve the creation of a fully integrated production operation, covering the entire value chain—from yarn manufacturing to finished garments. This approach reflects a broader industry trend toward vertical integration, allowing manufacturers to improve efficiency, reduce costs, and maintain greater control over product quality.
According to company representatives, all output from the Egyptian facilities will be directed toward international markets, reinforcing Egypt’s role as an export-oriented textile hub. Production is expected to begin by the end of 2027.
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Job Creation and Investment Incentives
The project is expected to generate more than 3,000 direct jobs, contributing to Egypt’s broader industrial employment goals. The factories will operate under Egypt’s private free zone framework, which offers a range of incentives to foreign investors, including tax and customs exemptions, full foreign ownership, and simplified trade procedures.
These advantages have increasingly positioned Egypt as an attractive destination for global textile and apparel manufacturers seeking proximity to European, Middle Eastern, and African markets.
Strengthening Egypt’s Textile Export Ambitions
The investment comes as Egypt intensifies efforts to expand its textile and apparel exports. The government has set an ambitious target of reaching $11.5 billion in annual exports by 2030—up sharply from $2.8 billion recorded in 2024.
Industry forecasts suggest continued growth in the near term, with exports expected to reach $4.4 billion by 2026, driven largely by the garment sector.
Global Player Expands Footprint
Founded by Sandro Veronesi, Oniverse is a major global player in the apparel industry, operating approximately 5,700 retail outlets across 57 countries. The group manages a portfolio of well-known brands, including Calzedonia, Intimissimi, Tezenis, Falconeri, and Antonio Marras.
With around 45,000 employees worldwide and annual revenues reaching €3.5 billion in 2024—more than 60% generated from international markets—the company’s expansion into Egypt underscores its strategy to strengthen global production capabilities while optimizing access to key export markets.
As competition intensifies in global apparel sourcing, investments such as this highlight Egypt’s rising profile as a strategic manufacturing base—particularly for companies seeking cost efficiency, trade advantages, and geographic connectivity.
