The new frontier of the world's sourcing destination for apparel, textile & home textiles in Africa

The new frontier of the world’s sourcing destination for apparel, textile & home textiles in Africa

Destination Africa is an annual international pan-African B2B sourcing event for the textile industries in Egypt. It brings together the African Textile, Apparel and Home Textiles manufactures in ONE place with the international buyers to strengthen the business opportunities and trade activities on a global level.

The event consists of a regional exhibition with African countries pavilions . Destination Africa has witnessed an outstanding success with a growth of 74% visitors since 2016, resulting in an increase in the exhibitors’ number, the exhibiting space, and the number of local, regional and international visitors.

The Sixth annual edition of Destination Africa takes place this 19, 20 November 2022 at Cairo.

Destination Africa strategizes your business, expand your limits and put your name on the global map. Last year, every exhibitor walked away with a new business lead in 2019:

250 international buyers from Europe and America came to buy African products
106 manufacturers exhibit from Egypt, Morocco,Tunisia,Algeria, South Africa, Nigeria, Ethiopia and more
It is time to discover untapped business opportunities in Africa.



“Even doing business in Egypt for the past million years, this is very well worth my coming event. I think this took a lot of effort and I think it shows. I found a few sources that I was looking for for certain product and I have a good feeling its going to work out. I am glad that I came here.” Hot Pink – Mr.Barry Weissberg – President – USA – Buyer


“We are very happy to come to this international fair where we see many interesting products for the European Market. There is a lot of finished products like the Egyptian cotton that is famous for its good quality as recognized for the movement. We hope to reach an agreement to do business with the companies that we visited and we hope if it is possible to make a contract in these next days while we are here. We are very happy to have been invited for the first time to visit the Cairo and hope to be able to visit and tour this city.”

Condor – Mrs.Roser Ramos – General Manager – Spain – Buyer


During Destination Africa 2019, 84% of international corporations noted that they would be sourcing from Africa. 82% said that they found the products they were looking for and 78% praised the quality of the products. All these impressions reflect the great successes achieved by the most important Apparel, Textile, and Home Textiles event in the continent.

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