MYTH AI, which develops generative artificial intelligence (AI) solutions for the textile and apparel industry, has raised a seed investment round co-led by Revo Capital and Inveo Ventures. This investment will enable the company to further develop its proprietary AI models trained exclusively on licensed data, expand its team, and scale its operations in the South Asian market, where it already sees strong demand from major manufacturers.
MYTH AI is redefining the fashion industry’s slow and costly design processes. Founded in 2020 by Özgecan Üstgül, the company reduces the transition from concept to collection from weeks to seconds. Its proprietary, closed-source AI platform allows brands to instantly generate commercially safe and production-ready designs aligned with their brand identity. This accelerates creativity while significantly reducing costs and waste from sample production.
The AI in fashion market is expected to reach $5.8 billion by 2025 and approximately $30 billion by 2034, growing at a CAGR of over 19%. In a period where speed, efficiency, and personalization are consumer priorities, MYTH AI is positioning itself as a strategic player shaping the future of the industry.
Commenting on the investment, Özgecan Üstgül, Founder and CEO of MYTH AI, said: “Fashion has always been about creativity, but the process of bringing that creativity to life has been a bottleneck slowing the industry down. At MYTH AI, our goal is to eliminate this barrier and offer an efficient and instant creation process for brands and designers of every size. With the support of visionary partners such as Revo Capital and Inveo Ventures, we will take our technology even further and achieve our growth goals in the South Asian market. This investment is not only a milestone for our company but also for our ambition to transform the global fashion industry with technology originating from Türkiye.”
The investors expressed strong confidence in this vision. Cenk Bayrakdar, Founding Partner and CEO of Revo Capital, noted: “MYTH AI stands at the intersection of artificial intelligence, design, and industrial efficiency—reshaping one of the world’s largest industries. The proprietary technology and market vision developed by Özgecan’s team set them apart from competitors. Especially through the use of licensed data, they create commercial reliability that delivers great value for enterprise clients. At Revo Capital, we are proud to support deep-tech ventures from Türkiye with the potential to become global category leaders.”
Haluk Nişli, General Manager of Inveo Ventures, added: “MYTH AI is a pioneering company born out of Türkiye’s strong engineering ecosystem with a vision to transform the global fashion sector. The licensed data-based AI platform developed under Özgecan’s leadership offers brands not only speed but also reliability and originality. At Inveo Ventures, we are extremely excited to stand by MYTH AI as it scales globally and demonstrates how technology from Türkiye can leave a lasting mark on international industries.”
