Munich Fabric Start (MFS), an international fabric trade fair, has announced that during this difficult and uncertain phase, their team’s thoughts and sympathy are with people who live in countries without a functioning healthcare system or facing evacuation. MFS is aware of the impact on global textile industry and the challenges industry has to face.
As an organiser of trade fairs, the current situation also prevents the heart of MFS business: bringing together people and exchanging information in the industry. MFS is aware of the great importance and relevance of their trade fair for manufacturers and fashion companies.
“In this situation, the next meeting and exchange of ideas will become incredibly important. We want to set an example by offering a perspective and providing the textile industry a platform with optimal conditions as soon as possible. To achieve this, we remain flexible in our actions and are prepared to respond to any future developments. We are currently organising the next two fairs as usual and are working at full capacity to ensure that View Premium Selection in July 2020 and Munich Fabric Start in September 2020 can take place on the planned dates.” Sebastian Klinder, managing director Munich Fabric Start.
The current time of isolation and social distancing affects all players in the industry which is why MFS considers that coming together at the fair will be immensely valuable. This is confirmed by the usual high number of registrations and positive feedback MFS is currently receiving. Bluezone is already fully booked for September 2020 and MFS reported that it is stunned by the great amount of trust and loyalty placed in us.
At this point, MFS is also trying to put itself in the position of the exhibitors and visitors to find solutions which are best for all parties involved. To this end, MFS is currently examining various scenarios with which it can react flexibly and in a solution-oriented manner to any changes in government guidelines for events.
“At the moment, it is probably more a question of thinking about how to organise a trade fair with Corona – instead of after Corona. We are therefore already thinking about necessary modifications for possible Plan B scenarios. In addition to hygiene measures, this may include for example, widening aisles between the stands to create the necessary distancing, possibly regulating access to the exhibition halls, distributing the visitor flow to avoid congestion, distance markings or digital ticketing.” Frank Junker, creative director Munich Fabric Start.
MFS further stated that the current push for digital alternatives also offers interesting approaches. MFS is taking a proactive approach to the opportunities which may open up here in the future. At the same time, MFS is convinced that a digital solution can never completely replace its core business, textile products. Therefore, its Plan B is not necessarily completely digital – in view of the fact that a digital format involves many different parameters and functions that have to interlock perfectly.
There are still several months until MFS’s trade fair dates – valuable time that can be decisive. At this point in time, MFS considers it is too early to make a final statement on the execution of the two trade fairs. It is expected that MFS will be able to make a decision at the end of April as to whether the fairs can take place. MFS is in close contact with other trade fair organisers and rely on the findings of experts and political decisions, without own interpretations or statements on the current social and political issues.
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