During the Istanbul Yarn Fair 2024, Mr. Rakesh Choudhary, Regional Director of The Cotton Textile Export Promotion Council, Ministry of Textiles, Government of India, shared valuable insights into the current dynamics of the Indian cotton yarn market in an exclusive interview with Kohan Textile Journal.
Mr. Choudhary highlighted India’s strong position in the global textile sector, being the third-largest producer of textiles and a leading exporter of grey fabric and yarn. He noted that the Istanbul Yarn Fair has been a significant platform for Indian exporters over the past decade, offering access to a large and promising market.
Addressing the current market situation, Mr. Choudhary explained that while international cotton prices are performing well, logistical challenges—particularly the impact of the Red Sea crisis—have driven up container costs dramatically. “For example, if the yarn cost was 1000, container costs have now risen to 4500,” he stated. “Even though cotton prices are decreasing, higher logistics costs are likely to offset the benefit, resulting in a break-even scenario.” Despite these challenges, he emphasized that the Turkish market remains strong for Indian companies, with plans to increase participation from the current 15–16 companies to 25–30 in the next edition of the fair.
On sustainability and traceability, Mr. Choudhary highlighted the launch of Kasturi Cotton, an initiative by India’s Ministry of Textiles to provide complete farm-to-product traceability. “With Kasturi Cotton, anyone can scan the fabric to identify where the cotton was grown, processed, and manufactured. This positions us alongside premium cotton brands such as Supima and Giza. Indian cotton is now long-staple, 30–31 count, and of excellent quality,” he said, adding that the initiative would help strengthen India’s identity in the global market.
He also acknowledged Turkey’s advances in sustainability, particularly in green energy and water reduction in textile manufacturing, noting that Indian companies are equally committed to reducing environmental impact and enhancing efficiency.
Discussing new market opportunities, Mr. Choudhary pointed to Africa as a high-potential region. “Markets like Kenya, the Middle East, and Africa demand more finished products. Indian companies are actively entering these markets, building buyer relationships, and working with retail chains for long-term growth,” he remarked.
Reflecting on the post-pandemic recovery, he observed that the COVID-19 crisis of 2021–22 had significantly impacted both the Indian and global economies, but conditions are improving. Recent government support, such as the removal of duties on long-staple cotton, is providing further impetus to the sector. “I believe the Indian textile industry is on the path to stronger growth in the coming years,” he concluded.
