The whole denim sector gathered at the Texworlddenim in Paris. The show appeared to be the focus of a very European visitor contingent, led by Spain, England and France. German buyers also made a mark. Firms offering a range of materials and finished garments, in addition to those displaying denim, cotton or wool fabrics appeared clear winner.
Texworlddenim was organised during February 11-14.
Michael Scherpe, president of Messe Frankfurt France, said: “Where Texworlddenim is concerned, I am very satisfied with this second show that was planned and organised as part of a comprehensive trade show strategy: the visitors came and the overall atmosphere was business-like.”
Denim Suppliers Drive Business
Suppliers of jeans, fabrics and clothing were concentrated in one particular area, pursuing a strategy for a separate, dedicated show. “It is really a good business platform to pilot,” said Saïd Ibn Mazarat, CEO of Aaron Denim.
The segment has demonstrated how dynamic it is, with plenty of networking going on and projects getting off the ground. Stands offering a comprehensive selection were completely overwhelmed at times.
“We are regular exhibitors at the show but with this new organisation we enjoyed immense success. Our solutions for fabrics and clothing were a real hit with prime contractors” says Hassan Zafar, head of research and development at Master Textile Mills.
Texworlddenim appears to have been the focus for a very European visitor contingent, led by Spain, England and France. Attendance by German buyers was particularly noticeable and highly valued. Italian firms also clearly appreciated the show’s concept.
There was great diversity – some companies thus saw “the whole world” go by and others took note of attendance by Colombian customers. The clear winners were those firms offering a range of materials and finished garments, in addition to those displaying denim along with cotton or wool fabrics.
The round table for the jeans, denim and sportswear sector, concentrating on Mediterranean firms, offered solutions for short lead times.
