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Inside MFJ: a guide to the latest brand highlights at Milano Fashion&Jewels

Collections, ideas and inspirations for the summer, explored through MFJ’s visitor itineraries.

JEWELS

A promising season starts with the details.

Jewels from Brazil for a truly distinctive offer.

With a tourist season ahead that promises to be dynamic and full of opportunities, every detail becomes strategic.The holiday total look is no longer just a collection of garments, but a coherent, thoughtful and carefully curated narrative: this is where value is created, this is where desire begins.

To help you build a distinctive offer, we have selected a gallery of jewels from Brazil: special, unconventional pieces designed to bring a sense of research and authenticity into your boutique or concept store.Original shapes, refined materials and an eye‑catching aesthetic: accessories that don’t simply complete an outfit, but transform it into an experience.Explore the selection and be inspired to surprise your customers with something truly different.

APPAREL

Resort Collection: the summer season starts now.

The holiday wardrobe is built with vision and research.

An important summer season is approaching, bringing new sales opportunities and an increasingly detail‑oriented customer.Resort wear takes centre stage: lightweight, versatile collections designed to accompany every moment of the holiday, from day to night. Not just clothing, but a true lifestyle that customers expect to find reflected in your offer.

That’s why it’s essential to build a proposal that is coherent, distinctive and able to express a clear aesthetic: carefully selected pieces, refined materials and silhouettes that interpret trends with personality.In the gallery, you’ll find a selection of resort collections chosen to inspire you and help define a contemporary, engaging summer offer—one that attracts and builds customer loyalty.

Ready to Show 2025

Read more: Milano Fashion&Jewels Strengthens Support for Young Designers Through National Fashion Competition

ACCESSORIES

The finishing touch of the Resort Collection.

Bags, clutches and eyewear: the details that make the difference.

With a key summer season on the horizon, the Resort Collection is completed through details: accessories define style and make every look immediately desirable.Bags, clutches and eyewear become essential elements, capable of transforming and enhancing every proposal. Versatile, distinctive and often impulse‑driven, they are also powerful tools for capturing attention in store.

Building an effective accessories selection means working with balance and novelty: shapes, materials and colour palettes that dialogue with resort wear while offering fresh, recognisable statements.In the gallery, you’ll discover a curated selection of resort accessories designed to enrich your assortment with contemporary, refined products with strong sales potential.

From September 12th to 14th

You will have the opportunity to experience these offerings in person and engage directly with the companies— a concrete opportunity to explore the collections in depth, build relationships, and identify firsthand the ones that best align with your selection.

 

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