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Denim Première Vision attracts 2,524 visitors

Denim Première Vision attracts 2,524 visitors

Denim Première Vision attracted some 2,524 attendees to its May edition in Milan. Visitors were up by 8 per cent compared to the December 2018 London edition, and were international, with more than 40 per cent coming from abroad. The latest edition was held during May 28-29. Denim Première Vision is a traveling show and will again be held in London.

Visitors praised the quality of its selective and creative offer, as well as the high added value programme on the challenges facing the sector, and the show’s ability to inspire fashion-oriented denims focused on eco-responsibility and innovation. A total of 2,524 attendees came to broaden their business perspectives and discover sources of inspiration in the Italian fashion capital. Visitors were thus up by 8 per cent compared to the London edition of December 2018, and were above all international, with more than 40 per cent of visitors coming from abroad.



The show offered developments and innovations from 93 exhibitors, each chosen from among the most high-quality and creative companies in the global denim industry. It marked a comprehensive, expert and inspiring fashion approach to creating Autumn-Winter 20-21 collections with a dedicated film, seminars, practical workshops and the A20W21 Laboratory, designed to immerse visitors in the season and its creative innovations right from the entrance, with an inspiring, responsible and digital experience created in collaboration with Italian designer Kristian Guerra, co-founder of Ice Surface Temperature, a brand and creative platform.

There were quality talks on the sector’s eco-responsibility challenges through a series of conferences – the Smart Talks – dedicated to Smart Creation and eco-friendly denims.

Coming from 54 countries, some 40 per cent of visitors to Denim Première Vision were from countries other than Italy. There were around 2,524 visitors comprising mid to very high-end fashion brands, designers, luxury players, pure web players and jeanswear leaders.


Attendance was 83 per cent European, led by Italy (59 per cent of visitors), confirming that the goal of this itinerant event has been achieved: to attract local buyers and creative people in a country as important for fashion and denim as Italy. Turkey accounted for 9 per cent of the total number of visitors. There were also significant number of visitors from Spain, France, Germany, the United Kingdom, Switzerland, the Netherlands, Portugal and Belgium. There were also fashion brands from the United States.

As an itinerant show, Denim Première Vision aims to ensure a continuity between its various editions. While the show relies on new destinations to help professionals conquer new markets, the goal is also to build lasting relationships between these various players. The December 2019 edition will therefore be held again in London, on December 3 and 4.

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