Cone Denim, a leader in denim authenticity and sustainable innovation, has launched its Cone Community Collection fabric in support of efforts to end the global water crisis and increase access to clean water around the world. Cone promotes sustainability through its Sustainable denim fabrics representing the highest standards in responsible manufacturing.
Cone will donate a portion of proceeds from the sale of its water-inspired Clean Water selvage denim to Water.org, an international non-profit organisation that has positively transformed millions of lives around the world with access to safe water and sanitation.
“Access to clean, potable water should be a basic human right and Cone is excited to introduce its newest Cone Community denim designed to help bring more awareness to this global crisis. Water is a precious resource and Cone remains committed to responsible water hygiene and conservation efforts. I am excited by our team’s efforts to drive sustainable innovation and produce denim in a way that uses less water and fewer chemicals, minimizing environmental impact and returning cleaner water back into the environment,” Steve Maggard, president Cone Denim said in a press release
Featuring a teal selvage I.d. for water conservation awareness, Cone’s Clean Water denim is made from OCS-certified 100 per cent organic cotton with comfort stretch and dyed using Distilled Indigo, the cleanest on the market and part of Cone’s eco-friendly dye technologies. Sustainability and conservation remain a core focus that drives Cone’s development and production of new denims with significant reductions in water consumption, chemicals, and energy used throughout the process.
Water.org is an international non-profit organisation that has positively transformed millions of lives around the world by providing families access to safe water and sanitation. Founded by Gary White and Matt Damon, the organisation has pioneered market-driven financial solutions to the global water crisis for over 25 years. Many countries do not have access to safe water, resulting in many diseases and deaths amongst those living in underprivileged parts of the world. 785 million people, about 1 in 9, lack access to safe water and, tragically, nearly 1 million people die each year from water, sanitation or hygiene-related issues. Cone’s Clean Water denim was recently launched as part of Cone Denim’s Spring/Summer ’22 collection.
“Our Cone Community Collection denims are fuelled by the spirit of collaboration. From passionate discussions across our design team, to partnerships with our sister brand American & Efird to supply the teal I.d. yarn to selecting Water.org to receive donations from the sale of our Clean Water denim, our goal is to inspire and empower people through dialogue, collaboration and action to raise awareness for key social issues,” Maggard said.