After 20 years, Zimmer Austria has officially returned to Singapore for ITMA ASIA + CITME 2025 — a comeback that marks not only the company’s renewed presence in the Asian market, but also a major milestone in the evolution of the brand.
Andreas Rass, Managing Director of Zimmer Austria Digital Printing Systems, described the moment as both historic and symbolic.
“Being back in Singapore after two decades is an exciting moment for me, and especially for everyone in our team who worked on this exhibition,” Rass said. “ITMA Singapore 2025 was the perfect place to relaunch our brand identity and restart our strong presence in Asia.”
A New Era for a 150-Year Textile Technology Pioneer
Zimmer Austria celebrated 150 years of innovation in 2023, positioning itself among the world’s longest-standing leaders in textile printing machinery. Building on this heritage, the company chose Singapore as the global stage to reveal:
- A new logo
- A new visual identity and color scheme
- A new, redesigned corporate website
The refreshed branding reflects the company’s transformation into a modern, digital-first technology provider — while remaining rooted in its unmatched heritage in textile printing.
“We are now in a phase of restarting our presence in Asia,” Rass explained. “With the new logo, new colors, and a modern homepage, Zimmer is ready for the next chapter.
Singapore: A Strategic Gateway to Asian Growth
Rass highlighted that Singapore was the ideal location for this relaunch due to its accessibility and international reach.
“We see many different faces here — customers, partners, and suppliers — including people we have not seen at European ITMA shows or even Shanghai exhibitions,” he said.
With visa-free access for many nationalities and excellent connectivity, Singapore enabled stronger international participation, helping Zimmer reconnect with key markets including Southeast Asia, India, the Middle East, and Africa.
Digital Integration for a Seamless Customer Experience
Zimmer’s new digital platform is designed to simplify customer engagement.
“Everything we present here is digitally connected to our homepage,” said Rass. “It is now much easier for customers to interact with us and explore our products.”
