In a major step toward global fashion recognition, Saudi Arabia made its first official appearance at Paris Fashion Week through a curated showroom by Tranoï. Eleven rising Saudi brands—selected under the “Saudi 100 Brands” initiative—took center stage at La Samaritaine from June 24–27, unveiling their Spring/Summer 2026 collections to international buyers, media, and fashion insiders.
This milestone marks the Kingdom’s growing ambition to evolve from a fashion consumer to a full-fledged creative and manufacturing hub. The Saudi Fashion Commission, spearheading the country’s fashion development efforts, organized the showcase in partnership with Tranoï, the renowned platform for emerging talent. The location—La Samaritaine, owned by LVMH and a symbol of Parisian luxury—offered the perfect setting for Saudi designers to debut on the global stage.
From refined menswear by Mirai and RBA New York to expressive womenswear from Razan Alazzouni, Reem Alkanhal, and Yasmina Q, the collections highlighted Saudi Arabia’s diverse creative voice and readiness to compete globally. The event also spotlighted design-forward streetwear, modest fashion, and contemporary tailoring, underscoring a new era of cross-cultural fashion narratives.
Burak Cakmak, CEO of the Saudi Fashion Commission, emphasized the significance: “This is more than a fashion showcase—it’s a message that Saudi creativity is here, it’s growing, and it’s globally relevant.”
For Tranoï, already known for fostering emerging markets like Africa and South Korea, this collaboration reinforces its mission to build fashion bridges. For Saudi Arabia, Paris is just the beginning.
