Interview with Mr Abdelghani Hammoud, President of Moroccan Carpet LTD
By: Mena Carpet News
Moroccan Carpet is a brand created in 2017 by Abdelghani Hammoud, the third generation of a family of Moroccan Berber artisans in the Middle Atlas Mountains, in Khemisset, a small town near Rabat, the capital of Morocco.
About the Moroccan Carpet company, history and its success story
The objective of our project is to offer handmade, natural, beautiful and original Moroccan wool rugs. We are very passionate about the art of hand-woven carpets which represents one of the best art forms of our Amazigh culture.
Each rug is one of a kind and of exceptional quality. They are designed by women from our Berber tribes and woven using the highest quality natural wools and native dyes.
Moroccan Carpet is committed to fair trade and supports weaving communities. and to provide attractive rugs with a long lifespan.
2- Let us know about Moroccan Carpet’s range of products and latest collections.
At Moroccan Carpet LTD, we provide customers from all over the world with genuine, high-quality, and affordable Moroccan Amazigh rugs : Kilim, Beni Ourain, Beni Mguild, Zemmour, Boucherouite and many other Moroccan rug types.
Our rugs are all fully handmade, genuine, and made with high-quality materials. We do export our products to all over the world.
Our latest collection was released in July 2021. This collection was related to International Friendship Day.
3- Due to the coronavirus pandemic, last year was a hard year for all. How do you evaluate coronavirus effects on the carpet industry in Morocco and Globally and how do you evaluate the future of the carpet industry?
The coronavirus pandemic had a very negative impact on the field of carpets industry here in Morocco. It was a very hard year for all people related to this field (weavers, rug sellers…).
We do believe that the Moroccan carpets industry will have a very bright future. Thanks to the internet, people around the world are now aware of the importance of Moroccan carpets in the field of home decor.
4- Please explain about the Moroccan Carpet and Rug sector, domestic and export markets situation. If you have any numbers, figures and statistics please share with us.
According to the Handicrafts Department in Morocco, handicrafts products exportation have reached 530.50 million Dirhams at the end of July 2022. This number represented a 25% evolution compared to the same period last year. 30% of the total number is related to the carpets industry (105.85 million Dirhams).
5- Sustainability and green products is one the most important elements in hand made carpets , let us know more about your raw materials and Moroccan Carpet sustainability policy.
Moroccan carpets are mainly made of sheep wool. In our production we do use 100% of natural wool.
Here at Moroccan Carpet LTD, we have always adopted the principle that our products will always be made with 100% natural materials.
6- How do you evaluate the carpet and flooring market in the Middle East and Africa? Do you have any exports to this region?
The carpet and flooring market in the Middle East and Africa is developing day by day. According to the official reports here in Morocco (July 2022).
Exports of handicraft products to Middle East countries represent a market share of 14%, or 76.12 million dirhams (+32%). On the other hand, exports of Moroccan handicraft products to African countries skyrocketed by 138% at the end of June 2022 compared to the same period last year.
7- Let us know about unique Moroccan designs and motifs used in carpets.
Moroccan carpets have very special and unique designs. Every single kind of these rugs has its own type of motif. As an example, in Beni Ourain rugs we find the use of geometric shapes and lines.
Rhombus, squares, circles, straight lines etc. These shapes convey meanings of fertility, sexuality, survival, protection etc.
