The 26th HKTDC Hong Kong Fashion Week for Spring/Summer opened on 8 July, 2019 at the Hong Kong Convention and Exhibition Centre (HKCEC) and will run until 11 July.
Organized by the Hong Kong Trade Development Council (HKTDC), the show has gathered around 1,000 exhibitors from 12 countries and regions to present the latest fashion designs, international brands, garments, fabrics and accessories.
International presence at Fashion Week
Hong Kong Fashion Week for Spring/Summer has long been an ideal one-stop sourcing platform for the industry. This year’s show features 11 pavilions. To create more business opportunities for exhibitors, the HKTDC has organized 91 buying missions from 42 countries and regions to visit the show, with more than 3,670 companies represented.
Latest fashion collections feature at themed zones
Various themed zones have been set up to showcase the latest fashion collections from around the world. The Corporate Fashion and Uniforms zone returns alongside the Hong Kong Designers Uniform Design Showcase, presenting uniform collections from Vickie Au, Doris Kath Chan, Aries Sin, Mountain Yam and Mary Yu.
At the Fashion Gallery, which presents high-end fashion and designer collections, Hong Kong company MsEnvy is launching its high-end womenswear collection, made from silk and featuring delicate digitally printed patterns that have already proved popular among overseas buyers.
The International Fashion Designers’ Showcase brings fashion accessories inspired by the hiragana characters created by renowned Japanese calligrapher Saori Kunihiro.
The Fashionable Sportswear, Intimate Wear & Swimwear zone will feature the latest Swim & Sweat collection from Thai womenswear brand Wakingbee, which has created unique garments capable of being used both as sportswear and swimwear.
Figure 2: Exhibitors at the Fashion Tech & Trade Services zone showcase ways to incorporate high-tech ideas into fashion design and business processes.
The Womenswear zone will present a wide range of fashion collections, with exhibitors including Hong Kong company Bazestation Clothing which has developed personalized designs for international retail brands such as ASOS, Arcadia Group and Urban Outfitters.
Other product zones include Fabrics & Yarn, Infant & Children’s Wear, International Fashion Designers’ Showcase, Knitwear, Menswear and World of Fashion Accessories.
New fashion trends: high-tech garments and data-driven marketing
Innovative technologies are helping to kickstart a revolution in the fashion industry, and this year’s fair will focus on how high-tech ideas are being incorporated into fashion designs and business processes.
At the Fashion Tech & Trade Services zone, local company iGarment (HK) is showcasing its cloud-based Garment Management System that allows retailers to facilitate the handling of the whole production process. PAD System International Limited presents a system that combines pattern making, design and collaboration, allowing designers to access files from the cloud and digitize the whole design development process from pattern design and grading to marker planning.