Epson has partnered with award-winning designer Priya Ahluwalia to launch “Fashion Play,” a first-of-its-kind miniature fashion collection created entirely from textile waste, showcasing how sustainable textile innovation can help tackle the global landfill crisis.
Inspired by Ahluwalia’s AW25 designs, the collection demonstrates the potential of circular production by combining Epson’s Monna Lisa digital textile printing technology with the company’s Dry Fibre Technology—a pioneering waterless process that transforms discarded textiles into new fibres without chemicals.
The collaboration follows new Epson research revealing the alarming scale of children’s clothing waste in the UK. According to the study, 216 million pieces of kids’ clothing end up in UK landfills every year—equivalent to a pile 244 times the height of Mount Everest. The data also highlights that while 66% of parents consider sustainable options for themselves, nearly half (48%) dispose of children’s clothing “in the quickest and easiest way possible.”
UK Children Overbuy Clothes
British children receive an average of 90 new clothing items annually, totalling 1.1 billion pieces nationwide. More than half of parents surveyed admitted their children own unworn garments with tags still attached, while many routinely discard items that have never been used. The UK’s disposal rate was found to be significantly higher than that of France, where children’s garment waste averages just nine items per year.
Priya Ahluwalia said her involvement stems from witnessing firsthand the environmental damage caused by Western second-hand clothing dumping in India and Nigeria.
“This collaboration with Epson goes beyond fashion,” she said. “It’s about starting conversations on sustainability—from how we dress to the choices we make for the people we love. Through this miniature collection, we hope to show that innovation and imagination can reshape the future of fashion.”
Epson’s Chief Marketing Officer Maria Eagling said the initiative aims to highlight both consumer responsibility and technological solutions.
“Everyone has a part to play in reducing waste,” she noted. “Dry Fibre Technology shows how innovation can significantly cut landfill volumes. Fashion Play is a playful concept, but the methods used could drive real change across the industry.”
Ahluwalia, known for her upcycling-driven, culturally informed brand launched in 2018, continues to champion vintage textiles and surplus materials by reworking them through advanced design and textile techniques.
The research was conducted by 3GEM on behalf of Epson, surveying 1,000 UK parents of children aged 1–16 between 16–22 October 2025.
Elevate your brand’s visibility across the global textile and fashion industry with Kohan Textile Journal. From Display Ads and Video Promotion to Press Releases, Event Coverage, PR & Marketing, and comprehensive Content Creation & Promotion, our media solutions help industry leaders reach the right audience with maximum impact. Discover how we can support your next campaign through Kohan Textile Journal Services or connect with key markets via Textile Industry Events.
