- The firms will get the opportunity to exhibit their designs at the upcoming edition of MOMAD, from 6 to 8 February at the IFEMA Exhibition Centre
- The finalists in the contest were BOUSIINNE and MAPY DEL RIO Barcelona. This MOMAD initiative is organised in collaboration with ISEM
 ANHET and Ana Ortuondo are the winning firms in the 5th MOMAD TALENTS CONTEST, organised by MOMAD, whose upcoming edition will take place from 6 to 8 February 2020 at IFEMA. The finalists of the contest, which is organised in collaboration with the ISEM Fashion Business School—the leading business school specialising in fashion companies in Spain—were BOUSIINNE and MAPY DEL RIO Barcelona.
A total of 32 applications were submitted to the competition and in order to select the winners, the jury took the following criteria into account: originality and creativity; innovation and exclusivity; and design quality.
MOMAD Talents by ISEM aims to reward entrepreneurship. The contest offers a platform for promotion and visibility to young entrepreneurs and companies who want to publicise their creations and designs for clothing and/or fashion accessories for the upcoming season.
The two winners will have the opportunity to exhibit their new collection, as well as other clothing designs and/or accessories they have created, at a stand at MOMAD in February. In addition, the winner of first place will also have the opportunity to attend the ISEM Fashion Digital Marketing Programme, with a 50% scholarship for 2020.
Young entrepreneurs
ANHET (www.anhetdesign.com-@anhetdesign) is a Spanish fashion brand for women that is in a constant search for improvement. Its commitment to limited edition garments designed and produced locally in its hometown, Cádiz, increases ethical awareness and contributes to the local economy.
On the other hand, Ana Ortuondo (www.anaortuondo.com-@anaortuondo) focuses on the design of textile prints for clothing accessories and limited edition accessories.
As for the finalists, BOUSIINNE (www.bousiinne.com) is a company that makes designer handbags in Spain out of natural materials, in line with the Slow Fashion philosophy. Finally, MAPY DEL RIO Barcelona (www.swimwearlux.es-@mapydelriobarcelona) focuses its activity on designing highly exclusive swimwear lines, based on innovative fabrics that provide differential benefits to users.
The professional jury that judged the award consisted of Teresa Sabada, Director of ISEM; Carmen Azpurgua, Deputy Director of ISEM; Teresa Palazuelo, Fashion Designer; Bere Casillas, Tailor, YouTuber and author of the book “Men with Style”; Nuria de Miguel, Director of MBFW Madrid; Julia González, Director of the Fashion, Beauty and Lifestyle Fairs; and Mercedes Ferrero, Commercial Manager of MOMAD.
Awards ceremony
The MOMAD Talents by ISEM award ceremony will take place at MOMAD on Thursday, 6 February at 10.30 a.m. at stand 12E03 (Hall 12), in an event that will be attended by all the jurors.
MOMAD will be held from Thursday 6 to Saturday 8 February with continuous opening from 9.30 a.m. to 7 p.m. (until 6 p.m. on the last day) in IFEMA halls 12 and 14.
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