Spanish children’s fashion brand Martín Aranda has announced plans to establish a textile and garment factory in Tunisia, as part of its broader international expansion strategy. The news was confirmed by the Tunisian Agency for the Promotion of Industry and Innovation (APII) following an official meeting in Tunis on October 13.
During the meeting, Javier Aranda, CEO of Martín Aranda, met with Omar Bouzouada, Director-General of the APII, to discuss potential investment opportunities. “The company aims to develop a production unit in Tunisia to benefit from the country’s skilled workforce and strategic location,” the APII said in a statement.
Tunisia, located in the heart of the Mediterranean, offers strong competitive advantages for textile manufacturing — including proximity to European markets, qualified labor, and an established industrial base.
Attractive Incentives for Foreign Investors
According to the Tunisian Textile and Clothing Federation (FTTH), the textile and apparel sector employs around 160,000 workers and includes over 1,500 companies, contributing approximately 18% of Tunisia’s industrial exports in 2024.
The Tunisian government continues to encourage foreign investments through generous fiscal and financial incentives, particularly in less developed inland regions. These include:
- Investment grants of up to 30% of project costs
- Corporate tax exemptions for 5–10 years, followed by a reduced 10% rate
- Full exemption from employer social security contributions for up to a decade
Such policies aim to boost industrial development, promote job creation, and enhance export competitiveness across the textile value chain.
A Step Toward Regional Integration
Martín Aranda’s expansion into Tunisia reflects the growing trend of European textile companies relocating or diversifying production to North Africa to improve cost-efficiency and supply-chain resilience.
Founded in 1965, Martín Aranda specializes in baby and children’s clothing and operates an extensive retail network across Spain, Portugal, Italy, France, Mexico, and Peru.
stablishing a production unit in Tunisia will not only strengthen its manufacturing capacity but also position the brand closer to both European and African markets.
This investment is expected to foster deeper industrial cooperation between Spain and Tunisia, highlighting Tunisia’s continued rise as a competitive hub for textile and garment production in the Mediterranean region.
