Turkish Brand Captivates Global Buyers with Self-Repairing Voile and Natural Qualities
Shanghai, China – Among the diverse international participants at Intertextile Shanghai, Aleran Textile from Bursa, Türkiye, made a strong impression with its unique line of innovative, pet-friendly home textiles, especially its self-repairing voile fabric, also known as the anti-cat solution.
Innovative Textiles Designed for Modern Living
In an interview with Kohan Textile Journal, Süleyman Altiok, Sales Manager of Bona Home (a brand under Aleran Textile), highlighted the company’s innovation-driven mindset:
“We focus on natural fibers and smart fabrics like our anti-cat voile. It uses a cross-weave structure that heals itself after scratching, making it ideal for homes with pets.”
The product’s self-healing capability not only extends fabric lifespan but also showcases how textile design meets functional living.
Long-Term Presence and Global Success
Aleran has been participating at Intertextile Shanghai since 2016, and Altiok attributes many of their long-term business relationships to the exhibition:
“Some of our best clients we met here in 2017 — and we’re still working together. Shanghai has become a base for us in Asia.”
This year, the company attracted buyers from Brazil, Taiwan, Thailand, and beyond — with five major Chinese clients now sourcing directly from Aleran.
Global Reach with Quality Commitment
With exports to over 82 countries and annual production exceeding 1.5 million meters, Aleran Textile is a key player in global textile trade — especially in Europe, where demand for Turkish home textiles continues to grow.
“We can’t compete with Chinese prices,” Altiok admits, “but quality wins. We have three internal quality control checkpoints, and our clients appreciate that level of consistency.”
Aleran’s strong performance at Intertextile Shanghai confirms its role in redefining textile excellence, proving that durability, aesthetics, and innovation remain the cornerstones of competitive home textile brands.
