Just days after the conclusion of Premiere Vision Manufacturing Paris, Türkiye has once again underlined its strategic role in global apparel manufacturing, emerging among the countries with the highest level of participation at the February 3–5, 2026 edition of the fair.
EHKİB Marks 20th National Pavilion
With nearly 200 Turkish manufacturers from the fabric, ready-to-wear, leather, and accessories segments represented at the event, Türkiye stood out as a key sourcing destination for international fashion brands. The country’s national participation was organised by the Aegean Apparel and Garment Exporters’ Association (EHKİB), which marked its 20th national organisation at Premiere Vision Manufacturing Paris.
A total of 22 Turkish companies took part under the EHKİB national pavilion, including manufacturers from Izmir, Istanbul, and Antalya, presenting their Spring–Summer 2027 collections to buyers from Europe and beyond. The strong turnout reflected the sector’s continued focus on the French market, which remains one of the world’s largest apparel importers and a strategic destination for Turkish exports.
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Despite ongoing cost pressures and intensifying competition from Asian and North African suppliers, Turkish producers used the Paris platform to highlight their strengths in quality manufacturing, flexibility, short lead times, and compliance with European sustainability and sourcing standards. Industry representatives emphasised that close proximity to the market and regular participation in high-profile fairs such as Premiere Vision are essential to maintaining and expanding market share.
The 2026 edition of Premiere Vision Manufacturing Paris brought together around 1,000 manufacturers from 40 countries, reaffirming its position as one of the most influential global events for apparel production and sourcing. The previous edition, held in September 2025, attracted approximately 20,000 professional visitors, underlining the fair’s strong international reach.
Turkish exporters noted that sustained visibility at Premiere Vision Manufacturing Paris plays a critical role in strengthening long-term buyer relationships, supporting export recovery targets, and positioning Türkiye as a reliable manufacturing hub for the European fashion industry amid shifting global supply chains.
