While awaiting a return to physical events, Premiere Vision Paris will be holding a digital show for its February edition, presaging continued health constraints on a global scale.
The digital show, a week-long event running from February 15 to 19, will introduce new services for the industry and reflects the marked acceleration of the group’s digitisation.
Premiere Vision will also be bringing online its new website, to be rolled out in several stages over the coming year, which will bring together all the trade shows and its Marketplace.
Premiere Vision Paris Goes Digital for February 2021 Edition
Throughout the last few months, Premiere Vision has been engaged in supporting the international fashion industry as it faces the difficult challenges posed by the Covid-19 health crisis, introducing new and innovative e-commerce features to its Marketplace, and speeding the development of its digital system.
Since September, Premiere Vision has helped to maintain the industry’s business activity and motivate its community by successfully organising 2 digital events and 2 shows, thus allowing creative fashion brands and manufacturers to continue to work and support their businesses:
The Premiere Vision Made in France show at the Carreau du Temple on September 1 & 2 – a record attendance of 98 exhibitors and 3,528 visitors; the Premiere Vision Paris digital show on September 15 & 16 – 1,675 e-shops, more than 43,000 products, 19,500 unique visitors from nearly 120 countries, over 4,000 participants in the digital talks; Premiere Vision Shenzhen from November 25 to 27 – this new event held in China is a side-byside show located in the heart of fashion source – one of the leading textile and fashion trade shows in Asia, held twice a year in Shenzhen; The Digital Denim Week, an online event standing in for the Denim Premiere Vision show, from November 30 to December 4.
“While a recovery seems to be taking shape on the horizon, aided by the arrival of vaccines, the posthealth crisis period is gradually coming into view, along with some difficult economic consequences. Nonetheless, the current period has accelerated and given rise to new business opportunities for the fashion market,” Gilles Lasbordes, managing director of Premiere Vision, said in a press release.
“We confirm our goal of holding our trade fairs and events planned for 2021, on a course that will henceforth combine physical and/or digital events. The pace of health developments will set the pace for this resumption. Our digital events are much richer now, and they will continue to improve and grow increasingly sophisticated. In the meantime, they allow all industry players – buyers, creative teams, decision-makers, and of course suppliers and manufacturers – to come together, continue interacting, and work,” Lasbordes said.
