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Neonyt 2021 winter edition to focus on glocalisation

The winter edition of Neonyt will be held from January 19-21, 2021, in Berlin. The agenda at Neonyt will be defined by the hottest topics from the fashion scene; glocalisation and collaboration, as well as diversity and digitalisation. Neonyt is a leading event for marketing and the business platform for the trends and future topics of the fashion industry.

“For many, the transformation happened virtually overnight, and made it clear just how interlinked yet also fragile the entire system is. We need to show how serious we really are about sustainability through our actions, here and now. The global coronavirus pandemic has exposed a number of injustices in the textile supply chain, and also ignited an international discussion about equality and fairness at the same time.

Bricks-and-mortar retailers were ordered to shut their doors to customers. Brands cancelled their orders in producing countries and workers were laid off from one day to the next, without pay and social security. But that wasn’t the case in the fair fashion industry, where, wherever possible, solidarity was shown. A rethink is happening in the entire textile and clothing industry, with more and more people advocating glocal cooperation and calling for an end to short-sighted competitiveness,” Thimo Schwenzfeier, show director of Neonyt said in a press release by Messe Frankfurt.

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Synergies are forming between competitors, which can benefit everyone. Several brands from the fair fashion community have been setting an example for years now. After all, genuine partnerships with overseas suppliers certainly pay off for fashion labels. Neonyt exhibitors such as Langerchen and Lanius are leading the way: by getting the Fair Fashion Solidarity movement off the ground, for example, and giving labels and shops specific recommendations on how to advocate fair conditions in the fashion industry in times of COVID-19. Sustainable production standards and transparent supply chains can be guaranteed through close collaboration.

Neonyt to have fringe programme for sustainable future

Glocalisation, collaboration, diversity, and digitalisation, from September 2020 until January 2021; these are the Neonyt topics under the spotlight on social media channels and in newsletters. Exhibitors and long-standing partners will be sharing their perspectives and giving the fair fashion community insights into their business.

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