Amid challenging times, Moda, the heart of UK fashion, has announced a change in the upcoming event’s datelines due to the ongoing impact of the coronavirus pandemic.
Hyve Group and the Moda team are now working to deliver an enhanced virtual forum with product features and exclusive seminar content designed to educate and inform participants.
Moda is the key meeting place for mainstream fashion, delivering a high quality and cost-effective platform for mid-market brands and ensuring a commercially viable and convenient buying environment for retailers across the UK and Ireland.
“Due to the latest UK Government restrictions on the re-opening of business conferences and exhibition halls, Hyve Group has been forced to cancel events scheduled to take place in February 2021, including Moda. The next planned home, gift and fashion retail event will be Moda, together with Autumn Fair, at the NEC Birmingham on September 5-7, 2021,” Hyve Group said in a statement.
The National Footwear Show was set to return to the NEC this February to be co-located with leading retail show Spring Fair. “We have been carefully monitoring the situation and have been responding to the announcements made by the UK Government throughout the pandemic. Whilst we had been looking forward to welcoming our exhibitors and visitors back to the halls of the NEC Birmingham in February, we must comply with the Government restrictions, putting the safety and comfort of our community first,” said Hyve’s MD for UK Retail Julie Driscoll.
“Moda is one of the UK’s longest-standing and best-loved fashion trade shows, and this is down to the people who make it so special; be they buyers or brands. Whilst it is regrettable that we won’t be able to meet in person this year, we hope that Fashion Together will provide a great opportunity for our community to connect in a virtual forum. We are now looking ahead to September 2021 and beyond to ensure we can bring our physical shows back in the safest way,” added Driscoll.
“We hope that Fashion Together will provide our clients and customers with a great opportunity to stay connected and inspired by providing a platform to showcase their businesses, as well as essential industry insights. Following the success of our first edition of Fashion Together, we are excited to develop the concept and deliver another inspirational virtual forum this February,” said Hyve key account director Lisa Govier.
“We’re saddened to not be welcoming the fashion community to the NEC for Moda in February 2021 but are pleased to hear that fashion buyers and brands will still have an opportunity to connect with each other in early 2021, albeit in a virtual environment. We look forward to welcoming everyone back to the NEC in person for Moda in September 2021, alongside Autumn Fair 2021,” said Ian Taylor, MD of NEC Group Conventions & Exhibitions.
“At the British Footwear Association, we strongly believe in the power of trade shows, not only as a vehicle to inspire, but also to bring together all those who are a part of this industry. We have always supported Moda, and will continue to do so, both during the virtual forum and when we can get back to visiting the physical show. On behalf of myself and the British Footwear Association, I am very much looking forward to continuing our support and working with the team at Moda towards Fashion Together in February, and on through 2021 and beyond,” added Lucy Reece-Raybould, CEO of British Footwear Association.
Fashion Together, Hyve Group’s virtual forum, will take place on February 23, 2021 and will be open to both brands and buyers, providing expert content, brand and product showcases, essential trend insights and more.
Moda’s next event will now take place from September 5-7, 2021 at the NEC Birmingham, alongside Autumn Fair, offering the industry the ultimate environment for buying, networking, trends, and inspiration.
