Engineered Floors is improving the way it interacts with customers online and expanding its operations to keep up with customer demand. The company has redesigned its digital presence by aligning all of its brands with a common creative theme. Inspiration for the new websites came from many mediums and combines a dynamic color palette, thoughtful composition, and the geometric shapes reflective of architectural blueprints and interior floor plans.
“We are aware that buyers are increasingly doing their initial research online, so it was important for us to improve not only the aesthetics of our sites, but also the functionality and the consumer experience,” said James Lesslie, executive vice president of sales and marketing.
The company has streamlined the overall experience with simplified navigation and extensive product information. The sites also simplify the buying process by letting visitors easily save and share product preferences.
To continue to meet customer demand, the company recently completed the fifth phase of expansion to its single-site carpet manufacturing plant. The plant now measures approximately 2 million square feet. Engineered Floors is also on track to complete construction of its new carpet tile manufacturing facility in early 2018.