Eastman is pleased to announce the expansion of its partnership with LEFA, a distribution company based in Istanbul with over 30 years of experience, to serve as the new Naia™ distribution partner in Türkiye.
This strategic move, effective as of April 1, 2024, will bolster Naia™’s presence in the Turkish market, facilitating faster and more efficient support to local partners and enhancing their role as suppliers for sustainable brands in Europe and America.
LEFA’s deep understanding of the local market, combined with Eastman’s innovative Naia™ fibers, positions this partnership to significantly impact the sustainable textiles industry.
As part of this collaboration, a delegation from LEFA recently visited Eastman’s headquarters in Kingsport, Tennessee. The visit included comprehensive technical training on the performance and characteristics of Naia™ fibers, extensive plant tours, and strategic meetings to align on client needs and regional objectives.
