Circular technology and logistics startup SuperCircle has raised $24 million in a Series A funding round aimed at scaling its AI-powered platform, which helps fashion and retail brands reduce waste and extract value from end-of-life textiles. The investment comes at a time when nearly $163 billion in unsold inventory is discarded globally each year, with more than 85% of textiles ending up in landfills or incinerators. Retailers also face mounting losses tied to returns, damaged goods and unsellable stock, alongside new Extended Producer Responsibility (EPR) regulations requiring brands to manage post-consumer waste.
Founded in 2022 by Chloe Songer and Stuart Ahlum, the New York–based startup operates a technology and reverse logistics infrastructure that enables scalable textile recycling for brands and retailers. SuperCircle’s AI-powered sortation system analyzes over 50 garment-level data points, creating a digital twin for each textile to determine the best reuse or recycling pathway. The platform also provides traceability and compliance reporting, helping brands meet emerging regulatory demands.
SuperCircle currently works with more than 75 partners, including J.Crew, GUESS, and Reformation, supporting customer trade-in programs and managing excess, damaged and obsolete inventory across stores and distribution centers in the U.S. and Canada.
To date, the company reports diverting over six million textiles from landfill and aims to scale that number to one billion by 2030.
Also Read: Transforming The Circular Knitting Sector Through Smart Technology and AI
Leadership Commentary
SuperCircle CEO and co-founder Chloe Songer said the company was born out of firsthand exposure to the massive waste generated within major retail supply chains:
“We built SuperCircle to give retailers a scalable, financially sound system for end-of-life, enabling value generation from textiles long after purchase… and drastically reducing supply chain losses on excess, damages and returns.”
The Series A round was led by Foundry, with participation from BBG Ventures, Renewal Fund and Elemental Impact. The new capital will support accelerated technology development, expanded supply chain integrations, increased processing and reverse logistics capacity, enhanced data architecture for compliance reporting, and onboarding of enterprise retailers.
Jaclyn Hester, Partner at Foundry, praised the company’s industry impact:
“SuperCircle is giving retailers unprecedented visibility and control at end-of-life… Their platform is the new industry standard for waste management infrastructure, delivering regulatory readiness, measurable impact and profitable financial outcomes.”
The funding positions SuperCircle as a rapidly growing leader in the emerging circular retail economy as global brands race to meet new sustainability and regulatory expectations.
