Interview with Mr. Javaheripour, CEO of Araz Company and Founder of Joula
At the ITMA asia + CITME singapore, Mr. Javaheripour, CEO of Araz Company and founder of the innovative brand Joula, shared insights into how his company is transforming the circular knitting sector through smart and sustainable technologies.
“Our main strategy at Joula is to reduce textile waste through innovation,” he explained. “Our first product, the Laser Needle System, uses laser technology to detect broken needles in knitting machines, minimizing material waste and improving production quality.”
He continued by introducing another major development — KnitNet, an online monitoring system designed to give factory managers real-time visibility into production performance.
“KnitNet tracks everything happening in the factory — from machine efficiency to worker productivity — and instantly reports data to managers. It’s like having a live dashboard for your entire operation.”
The company’s most advanced innovation, KnitVision, pushes the boundaries of smart textile technology.
“KnitVision monitors fabric during knitting and detects any defect — from broken needles to horizontal or vertical lines — using artificial intelligence. The system can even stop the machine automatically to prevent fabric waste. It’s a step forward in smart manufacturing and sustainability.”
AI: The Game-Changer in Textile Manufacturing
Commenting on the growing role of artificial intelligence, Mr. Javaheripour noted:
“AI has revolutionized every industry, and textiles are no exception. Our latest system integrates AI to identify defects in real-time with remarkable precision. While AI brings incredible potential, it also requires human insight and skill to guide it effectively.”
Despite current economic challenges, he remains optimistic about the future of the Iranian textile industry:
“Even in difficult times, innovation shines brightest. We are confident that with persistence, creativity, and technology, the textile industry in Iran will continue to grow stronger.”
Good evening My name is Ahmed. I work as a knitting machine operator with 12 years of experience. I am looking for a job and would like to join you and work with you.