New Store Openings Strengthen Brand Presence in EMEA Region
Abercrombie & Fitch Co., the iconic American lifestyle retailer, has announced plans to open new stores across Europe and Africa, marking a significant step in its global expansion strategy. The company also confirmed forthcoming store launches in the Middle East, underscoring its growing international focus.
Following the success of the much-anticipated Hollister store opened in early 2019, the retailer has recently launched new locations at Westfield London, UK. In addition, Abercrombie & Fitch is set to upgrade its Abercrombie Kids store on Savile Row, transforming it into the company’s EMEA (Europe, Middle East, and Africa) home office to better serve regional operations.
Strengthening International Presence and Retail Growth
In 2019 alone, Abercrombie & Fitch Co. opened 13 new stores across the EMEA region, including prominent locations in France and Spain. This expansion reflects the company’s ongoing efforts to strengthen its retail footprint and enhance accessibility for customers in key international markets.
Currently, the retailer operates over 850 stores worldwide through its various brands, spanning North America, Europe, Asia, and the Middle East, complemented by a robust e-commerce platform that continues to drive growth in global sales.
By extending its presence into Africa and the Middle East, Abercrombie & Fitch is positioning itself to capture new markets and build a stronger connection with consumers who embrace its distinctive lifestyle appeal and contemporary fashion identity.
