Abercrombie & Fitch Co. coming up with stores in Europe and Africa

Abercrombie & Fitch Co., the American lifestyle retailer, has announced to open new stores for its brands all across Europe and Africa.

This is seen as a part of its strategy to expand globally.

And it’s not just Europe and Africa; the retailer also has decided to launch stores in the Middle East.

After opening the much-talked about Hollister store in early 2019, it launched new stores at Westfeld London, UK recently.

Besides, Abercrombie & Fitch Co. plans to enhance its existing Abercrombie Kids location on London’s Savile Row to serve as its EMEA (Europe, the Middle East and Africa) home office.

It is worth noting that in 2019, the company opened as many as 13 stores in the EMEA region including stores in France and Spain.

The company operates more than 850 stores through its brands across North America, Europe, Asia and the Middle East, as well as through the e-commerce